Marketing Executive

FOOD PARADISE ENTERPRISE HOLDING PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading catering company in Singapore is hiring a Marketing Executive to develop and execute marketing campaigns that enhance brand visibility and align with business goals. The role involves content management for websites and social media, promotional material production, and market analysis. Candidates should have at least 2 years of marketing experience, excellent writing skills, and strong communication abilities. A creative and detail-oriented mindset is essential.

Qualifications

• Minimum 2 years of marketing and/or communications experience, preferably in the F&B or FMCG environment.
• Excellent writing skills.
• Familiarity with social media and web analytics.
• Creative, resourceful, and attentive to details.
• Strong communications and interpersonal skills.

Responsibilities

• Planning and executing marketing and communications campaign
• Develop, launch and maintain e-commerce website for catering business
• Manage content for website and social media platforms
• Managing the production of promotional materials
• Conduct competition research and market analysis

Skills

Marketing campaign planning

Content creation

E-commerce management

Social media analytics

Communication skills

Job description

Job Overview

The Marketing Executive will be responsible for developing marketing campaigns and communication plans to promote the company’s corporate image, products, services, campaigns or events that align with consumer behaviour patterns and in line with business goals. He/she will work closely with internal teams to coordinate and execute plans as well as external partners where necessary.

Job Responsibilities

• Planning and executing marketing and communications campaign

• Develop, launch and maintain e-commerce website for catering business

• Website and social media platform content update and content writing and photography

• Managing the production of promotional materials and marketing collateral

• Manage customer feedback

• Maintain effective internal communications to ensure all relevant functions are kept informed of the promotional campaign and marketing objectives

• Conduct competition research and market analysis to ensure pricing is optimal and menu is update

• Ensure marketing plans are executed according to the project timeline

• Manage PR for the company including preparing releases, contacting media & managing press relations

• Any other ad hoc duties as assigned by the reporting manager

Job Requirements

• Minimum 2 years of marketing and/or communications experience, preferably in the F&B or FMCG environment

• Excellent writing skills

• Familiarity with social media and web analytics

• Creative, resourceful and attentive to details

• Strong communications and interpersonal skills