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Marketing Executive

Link 2 Link Asia Pacific

Singapore

On-site

SGD 60,000 - 80,000

Full time

2 days ago
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Job summary

A leading FMCG marketing agency in Singapore is seeking a creative Marketing Executive to drive their marketing initiatives. The ideal candidate will have strong design skills, project coordination experience, and knowledge of the retail landscape. Responsibilities include producing marketing materials, managing social media, and coordinating events. Proficiency in design tools and photography is essential.

Qualifications

  • Strong creative skills to design marketing materials.
  • Experience with project coordination in marketing.
  • Knowledge of FMCG retail and digital landscape.

Responsibilities

  • Design and produce POSM assets for marketing.
  • Plan and execute product photography and videography.
  • Manage social media content and schedules.
  • Coordinate with influencers for campaigns.
  • Assist with event management for trade promotions.

Skills

Creative skills
Project coordination
Photography and videography
Social media management
Graphic design tools (Photoshop, Illustrator)

Tools

Adobe Creative Suite
CapCut
Wix
WordPress
NetSuite

Job description

About the Role

We are looking for a hands-on, creative, proactive and design-savvy Marketing Executive to support the execution of our 360° marketing initiatives in Singapore. This role is ideal for someone with strong creative skills, solid project coordination experience, and a working knowledge of the FMCG retail and digital landscape. You will support the full spectrum of marketing efforts managing our premium pet food brands — across digital, retail, and experiential touchpoints.

Key Responsibilities

Creative & POSM Production

  • Design and produce POSM assets including banners, e-banners, shelf talkers, wobblers, decals, and store display materials.
  • Prepare final artwork with accurate printing specifications and coordinate directly with print vendors to ensure quality and timely delivery.

Photography & Videography

  • Plan and execute product/lifestyle photo and video shoots independently using your own photography and video skills.
  • Create content suited for both social media and marketing materials (e.g., behind-the-scenes, stop-motion, short-form vertical videos).
  • Edit assets using tools such as CapCut, Lightroom, Adobe Creative Suite, etc.

Social Media & Content Marketing

  • Manage social media content and scheduling across platforms via Meta Business Suite and TikTok Business.
  • Create visually engaging content using Photoshop, Illustrator, Canva, and CapCut.
  • Develop social media calendars, write captions, and publish platform-optimized content.
  • Handle TikTok Live and Shopee Live streaming, including hosting and technical setup.

Influencer & Event Coordination

  • Identify, engage, and coordinate with influencers and pet content creators for collaborations and campaigns.
  • Assist with event management, including roadshows, pet expos, retailer activations, and seeding kits.

Retail & Trade Marketing

  • Localize and adapt artwork for retail banners, shelf displays, and trade campaigns.
  • Work with sales and trade teams on activations and in-store promotions.

E-commerce & Digital Support

  • Assist in visual merchandising and content management for platforms like Shopee, Lazada, and other partner sites.
  • Collaborate on the design and update of campaign assets across web and digital touchpoints.

Website Management (Bonus)

  • Knowledge of managing websites on Wix and WordPress is a strong plus.
  • Support landing page updates, product uploads, and brand page maintenance as needed.

Project & Vendor Coordination

  • Coordinate internal and external stakeholders to ensure smooth execution of campaigns and asset delivery.
  • Track progress, manage timelines, and maintain high design and brand standards.
  • Familiarity with NetSuite or similar ERP systems is a plus (for tracking, inventory, brief routing, etc.).
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