Marketing Executive

BreadTalk Group Pte Ltd; Singapore; On-site; SGD 42,000 - 54,000; Full time

Job summary

BreadTalk Group Pte Ltd is seeking a marketing-focused professional to coordinate and execute marketing plans for diverse projects and events across Singapore. You will help produce ads for print, online, and outdoor media, create collaterals, and coordinate promotions with partners while collaborating with in-house and external media teams.

The role involves working closely with operations and outlets on promotions, staying attuned to market trends, and supporting brand performance through

Qualifications

• Degree/Diploma in Mass Communication / Marketing or related discipline.
• Min 1 year of relevant experience (Those with prior experience with shopping malls or F&B industry will have an added advantage).
• Design or Visual Merchandising experience (preferred).

Responsibilities

• To co-ordinate and execute marketing plans and activities for various projects and events.
• To coordinate production of advertisements for print, online and outdoor media, collaterals creation etc
• To coordinate promotions with partners and work closely with media (in-house & 3rd parties)
• To work closely with operation teams and outlets for promotions.
• Understanding market and customer.
• Piloting the innovations and creating new indications and expanding markets.
• Keep up to date with market trends and new developments utilizing information for business improvement
• Accountability for Brand’s performance & working closely with operations team.
• Execution of trade and promotional activities
• Managing advertising and promotion funds
• Product Development- Feasibility study and product launches

Skills

Understanding market & customer

Visual merchandising

Education

Degree/Diploma in Mass Communication / Marketing

Job description

Why BreadTalk?

Be part of a homegrown Singapore brand with a global stage. At BreadTalk Group, you’ll get hands-on experience bringing creative ideas to life across our brands, campaigns, events and retail spaces.

What You’ll Do:

• To co-ordinate and execute marketing plans and activities for various projects and events
• To coordinate production of advertisements for print, online and outdoor media, collaterals creation etc
• To coordinate promotions with partners and work closely with media (in-house & 3rd parties)
• To work closely with operation teams and outlets for promotions.

• Understanding market and customer.
• Piloting the innovations and creating new indications and expanding markets.
• Keep up to date with market trends and new developments utilizing information for business improvement
• Accountability for Brand’s performance & working closely with operations team.
• Execution of trade and promotional activities
• Managing advertising and promotion funds
• Product Development- Feasibility study and product launches

What We’re Looking For:

• Degree/Diploma in Mass Communication / Marketing or related discipline
• Min 1 years of relevant experience (Those with prior experience with shopping malls or F&B industry will have an added advantage)
• Design or Visual Merchandising experience (preferred)