Marketing Executive

Haw Par Healthcare Limited; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading healthcare company is seeking a proactive Marketing Executive to support business growth in rapidly expanding markets. The role entails managing distributor relationships, coordinating marketing activities, and requires a detail-oriented individual with strong communication skills and the ability to liaise with Chinese stakeholders.

Qualifications

• 2+ years relevant experience required.
• Conversant in Mandarin; writing skills in Chinese preferred.
• Experience in e-commerce business is an advantage.

Responsibilities

• Manage relationships with overseas distributors to meet sales targets.
• Coordinate sales orders, shipments, and promotional activities.
• Support marketing campaigns and product launches.

Skills

Business acumen

Cross-cultural communication

Financial analysis

Education

Degree or diploma in marketing or business management

Job description

About the Company

Haw Par Healthcare is the owner of the iconic Tiger Balm Brand. With a unique herbal formulation that has over 100 years of proven success in 100 countries, Tiger Balm’s world-renowned ointment is arguably one of the world’s leading and most versatile topical analgesic brands. The brand has since expanded to include a wide range of products under its portfolio and continues to launch new products catered to our modern lifestyles. Haw Par Healthcare is a subsidiary of the Haw Par Corporation.

Haw Par Corporation Limited has been listed on The Singapore Exchange since 1969. The Company was recognized by The Financial Times in the FT 1000 High-Growth Companies Asia Pacific 2018 and 2020, and by The Straits Times in the ST Singapore’s Fastest Growing Companies 2019 and 2020.

The Role

We are seeking a proactive and detail-oriented Marketing Executive to support one of our fastest growing markets. This role involves working closely with the Manager to manage distributor relationships, coordinate sales and marketing activities, and support business growth.

The individual should possess a good attitude and take initiative in all aspects of his/her role. We require a responsible individual and a good team player as the role requires interaction with multiple stakeholders.

Key Responsibilities:

The individual needs to have good business acumen, agility to react to the changing business environment, be conversant in Mandarin and preferably able to write in Mandarin to liaise with Chinese stakeholders. He/She will be working closely with an experienced team and we prefer an individual with a strong sense of initiative, cross-cultural communication skills, and a willingness to learn and grow in a dynamic environment.

• Assist in managing relationships with overseas distributor(s) to ensure sales targets, marketing campaigns and brand standards are met.

• Coordinate and monitor sales orders, shipments, and promotional activities with distributors.

• Support the planning and execution of marketing campaigns and product launches in the market(s).

• Track and analyse sales performance, market trends, and competitor activity to provide actionable insights.

• Prepare reports, presentations, and marketing materials as needed.

• Help ensure brand consistency across all distributor and platform touchpoints.

Requirements

• Degree or diploma in a relevant field such as marketing or business management

• Candidates with relevant experience of 2 years or more

• Good with financial analysis and basic data interpretation

• Conversant in Mandarin, ability to write in Chinese an advantage to liaise with Chinese stakeholders

• Added advantage if candidate has experience working on e-commerce business