Marketing Executive

CarTimes Automobile Pte Ltd; Singapore; On-site; SGD 60,000 - 75,000; Full time

Job summary

CarTimes Automobile Pte Ltd in Singapore is seeking a Marketing Campaign Coordinator to support the planning, execution and reporting of retail campaigns across HQ branches and franchise partners. You will ensure campaigns launch smoothly, data is tracked accurately, and processes are followed.

You will collaborate with the Head of Marketing and cross-functional teams to keep campaigns compliant and on schedule.

Qualifications

• 2–4 years of marketing experience.
• Strong organisational and coordination skills.
• Comfortable working with data using basic Excel/Google Sheets.
• Detail-oriented and deadline-driven.
• Confident communicator.

Responsibilities

• Translate campaign plans into execution checklists.
• Prepare briefs for creative and performance teams.
• Coordinate asset delivery and deadlines.
• Ensure landing pages, forms, and tracking links are set up before launch.
• Monitor campaign go-live status.
• Maintain content calendar and publish posts on official channels.
• Track branch-level lead volume, CPL, appointments, and sales.
• Log independent franchise marketing campaigns and ROAS.
• Flag anomalies and ensure governance.

Skills

Organisational skills

Coordination

Data literacy

Attention to detail

Communication

Tools

Google Sheets

Meta Business Suite

Job description

Role Overview

This role supports the execution, coordination, and reporting of retail marketing campaigns across HQ branches and franchise partners. You will ensure campaigns are launched smoothly, data is accurately tracked, and marketing processes are consistently followed.

Working closely with the Head of Marketing, as well as Performance and Creative teams, you’ll act as the operational backbone that keeps campaigns organised, compliant, and on schedule.

Key Responsibilities

Campaign Execution & Coordination

• Translate campaign plans into structured execution checklists
• Prepare campaign briefs for creative and performance teams
• Coordinate asset delivery and ensure deadlines are met
• Ensure landing pages, forms, and tracking links are set up before launch
• Monitor campaign go-live status

Content Calendar & Publishing (Official Channels)

• Maintain and update content calendar
• Schedule and publish posts on official social media platforms
• Ensure caption formatting and hashtags follow brand guidelines
• Coordinate content posting timelines across campaigns
• Monitor basic engagement trends and flag anomalies

Performance Reporting & Data Management

• Update retail performance dashboard
• Track branch-level lead volume, CPL, appointments, and sales
• Log independent franchise marketing campaigns
• Calculate CPL, cost per sale, and ROAS
• Flag unusual performance changes to direct line of reporting

Branch Coordination

• Serve as coordination point for assigned branch cluster
• Collect campaign requirements and inventory push requests
• Ensure structured brief submission before campaign launch
• Follow up on approvals and asset sign-offs
• Enforce marketing governance processes

Independent Campaign Monitoring

• Maintain record of franchise-led marketing campaigns
• Collect proof of spend and performance data
• Ensure compliance with marketing guidelines
• Flag non-compliant content or messaging

Requirements:

• 2–4 years marketing experience
• Strong organisational and coordination skills
• Comfortable working with data (basic Excel / Google Sheets formulas)
• Detail-oriented and deadline-driven
• Confident communicator

Preferred:

• Experience in retail, automotive, or lead generation business
• Familiarity with Meta Business Suite or basic ad dashboards
• Experience working with cross-functional teams