Marketing Engagement Specialist

Accenture in India; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading consulting firm in Singapore is seeking a Marketing Engagement Specialist to drive data-driven marketing strategies. In this role, you will analyze marketing data, optimize campaigns, and collaborate with cross-functional teams. Ideal candidates have extensive digital marketing experience and proficiency in advanced analytics tools. Join us to be part of a global team that values innovation and impact.

Qualifications

• 7-10 years of experience in digital or customer marketing.
• Proficiency in Marketing ROI measurement techniques.
• Experience with web analytics, CRM, social media, and campaign platforms.

Responsibilities

• Analyze marketing data from diverse sources.
• Manage strategic marketing analytics engagements.
• Lead and develop multi-functional teams.

Skills

Digital marketing experience

Data analysis

Marketing ROI measurement

Power BI

SQL

R

Python

Problem-solving

Communication skills

Tools

Adobe Analytics

Google Analytics

CRM platforms

Job description

Job Title: Marketing Engagement Specialist at Accenture

As a Marketing Engagement Specialist at Accenture, your role will involve playing a crucial part in driving data-driven marketing strategies. You will analyze marketing data, identify trends, and provide insights to optimize campaigns, enhance customer targeting, and improve overall business performance. This position requires collaboration with cross-functional teams to extract insights from data and craft narratives to address business questions.

Qualifications:

• 7-10 years of experience in digital or customer marketing, digital analytics leadership, with exposure to international clients.
• Proficiency in Marketing ROI measurement techniques like marketing mix modeling and experimentation.
• Experience with web analytics, CRM, social media, and campaign platforms.
• Intermediate skills in Power BI, SQL, R, Python, and modeling techniques.
• Knowledge of Adobe/Google Analytics/GTM; certification preferred.
• Strong problem-solving, attention to detail, and communication skills.
• Ability to manage client relationships and work collaboratively in teams.
• Experience leading large, globally distributed teams and working with multiple stakeholders.

Responsibilities:

• Analyze marketing data from diverse sources.
• Manage strategic marketing analytics engagements and client relationships.
• Apply advanced analytics and machine learning to improve business outcomes.
• Lead and develop multi-functional teams, driving innovation and thought leadership in digital analytics.

If you are passionate about marketing analytics, deriving actionable insights from data, and delivering exceptional results, join us at Accenture to be part of a global team that values innovation and impact.