Marketing Director (Sales and events)

LABRADOR HILL PTE. LTD.; Singapore; On-site; SGD 100,000 - 150,000; Full time

Job summary

A leading company in the event industry is seeking a Marketing Director to oversee strategic marketing initiatives and drive sales growth. This role requires extensive experience in event sales and a strong ability to build client relationships. The ideal candidate will have a degree in marketing or business, and a passion for creativity and innovation in a fast-paced environment.

Qualifications

• More than 5 years of experience in event sales or luxury services.
• Proven leadership and team management experience.
• Ability to thrive in a high-pressure environment.

Responsibilities

• Develop and implement marketing strategies to drive event bookings.
• Lead and mentor a team of marketing and sales professionals.
• Build strong relationships with corporate clients and event organizers.

Skills

Strategic Thinking

Negotiation

Relationship-Building

Leadership

Digital Marketing

Brand Management

Education

Degree in Marketing, Business, Communication

Job description

As a Marketing Director, you will be responsible for overseeing the strategic direction of our event sales and marketing initiatives. You will play a crucial role in expanding our brand presence, maximizing revenue, and delivering exceptional client experiences.

Responsibilities:

• Develop and implement a comprehensive marketing and sales strategy to drive event bookings and business growth;
• Identify new revenue opportunities, partnerships, and market trends to strengthen our competitive position;
• Set and achieve sales targets and KPIs, ensuring sustainable growth in event sales;
• Lead the development of innovative marketing campaigns to enhance brand awareness and attract premium clients;
• Oversee digital marketing, content strategy, and PR efforts to strengthen the company’s industry presence;
• Represent the brand at high-profile networking events, trade shows, and industry conferences;
• Build and maintain strong relationships with corporate clients, wedding planners, and event organizers;
• Develop premium event packages and tailor solutions to meet client needs while optimizing profitability;
• Lead, mentor, and inspire a team of marketing, sales, and event professionals to achieve business objectives;
• Foster a culture of creativity, collaboration, and continuous improvement within the department;
• Stay ahead of industry trends, competitor activities, and emerging technologies to drive innovation; and
• Introduce new business development initiatives to expand market reach and revenue streams.

Requirements:

• Degree in marketing, business, communication or a related field;
• More than 5 years of experience in event sales, hospitality or luxury services;
• Proven leadership experience, with a track record of successfully managing marketing and sales teams;
• Exceptional strategic thinking and business acumen, with a focus on revenue generation;
• Strong negotiation and relationship-building skills, with the ability to engage high-profile clients and partners;
• Proficiency in digital marketing, brand management, and data-driven decision-making; and
• Ability to thrive in a fast-paced, high-pressure environment.