Marketing Director (Sales and events)

LABRADOR HILL PTE. LTD.; Singapore; On-site; SGD 100,000 - 150,000; Full time

Job summary

A leading company in Singapore seeks a Marketing Director to oversee event sales and marketing initiatives. This role is responsible for developing strategies that enhance brand presence, drive revenue growth, and foster strong client relationships. Ideal candidates will have over 5 years of experience in event sales and possess exceptional leadership and strategic skills.

Qualifications

• More than 5 years of experience in event sales, hospitality or luxury services.
• Proven leadership experience in managing marketing and sales teams.
• Exceptional strategic thinking and business acumen focused on revenue generation.

Responsibilities

• Develop and implement a comprehensive marketing and sales strategy.
• Identify new revenue opportunities and strengthen competitive position.
• Lead and mentor a team of marketing, sales, and event professionals.

Skills

Leadership

Strategic Thinking

Negotiation

Digital Marketing

Relationship Building

Education

Degree in marketing, business, communication or a related field

Job description

As a Marketing Director, you will be responsible for overseeing the strategic direction of our event sales and marketing initiatives. You will play a crucial role in expanding our brand presence, maximizing revenue, and delivering exceptional client experiences.

Responsibilities:

• Develop and implement a comprehensive marketing and sales strategy to drive event bookings and business growth;
• Identify new revenue opportunities, partnerships, and market trends to strengthen our competitive position;
• Set and achieve sales targets and KPIs, ensuring sustainable growth in event sales;
• Lead the development of innovative marketing campaigns to enhance brand awareness and attract premium clients;
• Oversee digital marketing, content strategy, and PR efforts to strengthen the company’s industry presence;
• Represent the brand at high-profile networking events, trade shows, and industry conferences;
• Build and maintain strong relationships with corporate clients, wedding planners, and event organizers;
• Develop premium event packages and tailor solutions to meet client needs while optimizing profitability;
• Lead, mentor, and inspire a team of marketing, sales, and event professionals to achieve business objectives;
• Foster a culture of creativity, collaboration, and continuous improvement within the department;
• Stay ahead of industry trends, competitor activities, and emerging technologies to drive innovation; and
• Introduce new business development initiatives to expand market reach and revenue streams.

Requirements:

• Degree in marketing, business, communication or a related field;
• More than 5 years of experience in event sales, hospitality or luxury services;
• Proven leadership experience, with a track record of successfully managing marketing and sales teams;
• Exceptional strategic thinking and business acumen, with a focus on revenue generation;
• Strong negotiation and relationship-building skills, with the ability to engage high-profile clients and partners;
• Proficiency in digital marketing, brand management, and data-driven decision-making; and
• Ability to thrive in a fast-paced, high-pressure environment.