Marketing Director (Medical Industry)

Key Responsibilities:

• Collaborate closely with clinical, administrative, and sales teams to ensure marketing efforts are aligned with broader business goals and contribute to a cohesive, positive patient experience.

• Conduct thorough market research and competitor analysis to identify opportunities for growth and enhance the effectiveness of outreach and patient retention strategies.

• Design high-level, integrated marketing strategies aimed at elevating brand visibility, increasing patient acquisition, and driving sustainable business growth.

• Lead the continual improvement of both digital and traditional marketing campaigns across diverse platforms, including social media, SEO, email, and offline channels.

• Ensuring all marketing initiatives align with the company’s mission, values, and market positioning.

• Oversee the development and management of engaging content across the website, social media, and patient communications, maintaining consistent messaging and brand integrity.

• Build relationships with media, influencers, and community organizations to enhance brand credibility and awareness through Public Relations, events, and CSR initiatives.

• Manage marketing budgets and ensure cost-effectiveness and ROI across all campaigns and initiatives.

Requirements:

• Bachelor’s or Master’s degree in Marketing, Business, or a related discipline.

• Strong analytical mindset with the capability to interpret marketing data and convert insights into actionable strategies.

• 8–10 years of experience in a senior marketing leadership role, with a strong track record of strategic planning and team management.

• Excellent leadership, interpersonal, and presentation skills, with the ability to engage and influence stakeholders across all levels of the organization.

• Demonstrated success in leading cross-functional teams and executing integrated, multi-channel marketing campaigns.

• Proven ability to drive measurable business outcomes through targeted marketing initiatives focused on growth, acquisition, and retention.