Marketing Director, Asia (Luxury)

Partners Consulting; Singapore; On-site; SGD 80,000 - 150,000; Full time

Job summary

An established industry player is seeking a visionary Marketing Director for Asia, responsible for driving brand growth and consumer engagement across key markets. This role involves shaping the marketing strategy, overseeing media and communications, and leading a high-performing team to implement innovative marketing initiatives. The ideal candidate will possess extensive experience in luxury brands, demonstrate strong leadership and strategic thinking skills, and have a proven ability to build relationships with key stakeholders. If you are passionate about brand storytelling and thrive in a dynamic environment, this opportunity is perfect for you.

Qualifications

• 15+ years of marketing experience in luxury or premium brands.
• Proven track record in brand building and digital strategies.

Responsibilities

• Lead the development and execution of integrated marketing plans.
• Manage media, PR, and digital strategies to enhance brand presence.

Skills

Brand Building

Digital Innovation

Consumer Engagement

Strategic Thinking

Relationship Building

Education

Bachelor's Degree in Marketing or related field

Job description

Our client, a prestigious luxury brand renowned for its heritage and craftsmanship, is now hiring for a Marketing Director, Asia. This role presents an exciting opportunity to drive brand growth, enhance consumer engagement, and strengthen the brand’s positioning across key markets in Asia.

Responsibilities

As the Marketing Director, Asia, you will play a pivotal role in shaping the brand’s marketing and communications strategy across the region. Leading a team, you will develop and implement integrated marketing plans that align brand content, media, PR, and digital strategies to drive consumer engagement and elevate brand desirability. Your leadership will be instrumental in ensuring consistent messaging, fostering strong relationships with key stakeholders, and delivering exceptional brand experiences.

Key focus areas include:

• Marketing & Brand Strategy – Craft and implement an integrated marketing approach that aligns with global brand positioning while catering to local market dynamics.
• Media & Communications – Develop and manage media plans across print, digital, and social channels, ensuring strategic partnerships and optimal campaign execution.
• Public Relations & Influencer Engagement – Build strong relationships with media, influencers, and key opinion leaders (KOLs) to enhance the brand’s presence
• Event & Retail Marketing – Oversee the planning and execution of high-profile brand activations, VIP events, and experiential marketing initiatives to engage key consumers.
• Digital & Social Media Marketing – Lead digital content creation and audience engagement strategies, ensuring seamless brand storytelling across online platforms.
• Cross-Functional Collaboration – Work closely with internal teams across merchandising, retail, and global HQ to align marketing efforts with business objectives.
• Budget & Performance Management – Manage regional marketing budgets and analyze campaign effectiveness to maximize ROI.

Requirements

You are degree-qualified with at least 15 years of marketing experience in Asia, preferably within luxury, fashion, watches, jewelry, or premium consumer brands. You have a proven track record in brand building, digital innovation, and consumer engagement, along with strong leadership skills to manage high-performing teams.

To excel in this role, you should embody the following qualities:

• Visionary leadership with the ability to motivate and inspire teams.
• Strategic thinking, with expertise in consumer behavior, market trends, and luxury positioning.
• Strong relationship-building skills, particularly with media, influencers, and key stakeholders.
• Commercial acumen, balancing brand storytelling with business impact.

To Apply

To apply, please submit your resume (in MS Word format) to Jacee Liau at [e-mail], quoting the job title and reference number JL 17268.

Due to the high volume of applicants for this role, we regret that only shortlisted candidates will be notified.

(EA License: 21S0597 ; Registration ID: R1107902)