Marketing Director Asia

Borr Drilling; Singapore; On-site; SGD 150,000 - 230,000; Full time

Job summary

Borr Drilling is seeking a Marketing Director for Asia to enhance market performance across various channels including Horeca and Bakery. The role involves developing marketing strategies, managing teams, and ensuring profitability in a competitive landscape. Candidates should have over 15 years of experience and a strong academic background.

Qualifications

• 15+ years of relevant work experience.
• Proven success in international scope and matrix organizations.
• Experience in B2C and B2B marketing.

Responsibilities

• Drive strategic development and performance for marketing channels in Asia.
• Oversee execution and management of key marketing initiatives.
• Lead a team of marketers and culinary experts.

Skills

Marketing strategy

Channel management

Digital marketing

Education

Master’s degree

Job description

In this newly created role, the Marketing Director Asia will report to Global Marketing and Innovations (based in Netherlands) with a dotted line to the Managing Director, Asia.

Main purpose

• Specify the main output of the job in a concise manner.
• Drive strategic channel development and performance for H&B (including QSR and C&T) in Asia. Scope includes enhancing mental availability, commercial execution, and managing relevant portfolios, including both HERO assortment and key innovations across all product applications.
• Manage teams including subchannel marketing managers, country marketers, and culinary leaders.

Business context

The business produces and commercializes a wide range of dairy products and solutions with added value, targeted at professional customers in a challenging market landscape. The role focuses on three main businesses: H&B, QSR, and C&T.

Accountabilities

• Develop and implement comprehensive marketing strategies tailored to the Horeca, Bakery, QSR, and C&T channels to increase market penetration and acquire new operators.
• Responsible for performance and profitability of the entire Asia H&B, QSR, and C&T segments through a value-added portfolio based on winning propositions against competitors.
• Collaborate with country leads on strategy development and key account management, including digital marketing and sales execution.
• Oversee execution and portfolio management of key initiatives such as hero-focused assortments, innovation, renovation, simplification, and supply chain optimizations.
• Lead a team of marketers and culinary experts.

Requirements

• 15+ years of relevant work experience.
• Academic or Master’s degree (WO level).
• Experience in marketing strategy (B2C, B2B), with proven success in international scope and matrix organizations, food service, and channel management.