Marketing Director

Key Responsibilities

1. Strategy & Planning:

1. Develop integrated marketing strategies tailored to the semiconductor industry.
2. Identify emerging market trends, ecosystem shifts, and technology roadmaps.
3. Define go-to-market plans for product launches and international campaigns.

2. Campaign & Product Marketing:

1. Lead technical product marketing efforts with sales, R&D, and engineering teams.
2. Create compelling marketing content and case studies for chips, modules, and platforms.
3. Manage global digital and offline campaigns, industry events, and partner marketing.

3. Team Leadership:

1. Build and lead a high-performing B2B marketing team.
2. Mentor team members in technical storytelling, lead generation, and stakeholder engagement.
3. Align marketing and sales funnel for maximum revenue impact.

4. Budget & Analytics:

1. Own and optimize the global marketing budget.
2. Track KPIs across lead conversion, market penetration, and campaign ROI.
3. Present data-driven insights to C-level management.

5. Industry Positioning:

1. Strengthen presence at semiconductor expos, forums, and consortiums.
2. Maintain competitor intelligence and strategic partnerships.
3. Enhance corporate brand in the fabless, foundry, and OSAT landscape.

Qualifications

1. Bachelor’s degree or above in Marketing, Electronics, or Engineering (MBA preferred).
2. At least 5 years’ experience in semiconductor, electronics, or industrial tech marketing.
3. Strong B2B marketing experience, preferably with fabless or chip design companies.
4. Excellent communication skills and the ability to translate technical features into market value.
5. Familiar with semiconductor life cycles, industry standards, and ecosystem dynamics.

Preferred Skills

1. Knowledge of chip architecture, manufacturing processes, or packaging technologies.
2. Experience with global product marketing, digital tools, and strategic partnerships.
3. Ability to manage marketing for technical audiences such as OEMs, engineers, and fabs.