Marketing Director

PATHWAY POINEERS PTE. LTD.; Singapore; On-site; USD 120,000 - 180,000; Full time

Job summary

A leading company is looking for an exceptionally skilled Marketing Director with native Mandarin proficiency to drive their China-focused growth initiatives. The role requires deep expertise in China's digital ecosystem and consumer behavior, along with a proven track record in market entry and brand expansion strategies. Frequent travel to China is expected.

Qualifications

• 10+ years in senior marketing roles focused on Mainland China.
• Proven success in managing high-budget performance marketing campaigns.

Responsibilities

• Develop and execute market-entry strategies for Mainland China.
• Oversee performance marketing, CRM, and analytics for China.
• Build and lead a Mandarin-dominant marketing team.

Skills

Mandarin fluency

Data-driven marketing

Cross-cultural negotiation

Tools

Baidu

WeChat

Douyin

Tencent

Alibaba

Job description

About the Role:

We are seeking an exceptionally skilled Marketing Director with native Mandarin proficiency and a proven track record in leading successful market entry and brand expansion strategies in Mainland China. The ideal candidate will have deep expertise in China’s digital ecosystem, consumer behavior, and corporate partnership development, making them uniquely qualified to drive our China-focused growth initiatives.

This role is highly specialized for professionals with direct China market experience and requires frequent travel to China.

Key Responsibilities:

1. China Market Expansion Strategy
   Develop and execute comprehensive market-entry strategies tailored specifically for Mainland China, leveraging deep knowledge of local regulations, platforms (WeChat, Douyin, Xiaohongshu, Weibo), and consumer trends.
   Lead brand localization efforts, including messaging adaptation, guanxi-based partnership negotiations, and KOL/influencer collaborations.
   Identify and secure strategic partnerships with Chinese distributors (e.g., JD.com, Tmall), local government bodies, and corporate clients.
2. Data-Driven Marketing Leadership
   Oversee performance marketing, CRM, and analytics for China, optimizing campaigns across Baidu, Alibaba, Tencent (BAT) ecosystems.
   Drive social commerce (KOL marketing) and omnichannel strategies in China’s fast-changing digital landscape.
3. Team & Budget Management
   Build and lead a China-focused, Mandarin-dominant marketing team.

Qualifications & Skills:

• Native Mandarin fluency with professional English proficiency.
• 10+ years in senior marketing roles, with at least 5+ years focused exclusively on Mainland China market expansion.
• Proven success in:
  Managing high-budget performance marketing campaigns (Douyin SEO, WeChat Mini Programs, Baidu SEM).
  Leading cross-cultural negotiations with Chinese partners (government, distributors, platforms).
• Strong preference for candidates with:
  Existing China-based networks (suppliers, KOLs, media, e-commerce platforms).
  Experience working in Chinese corporations or joint ventures.
  Willingness to travel frequently to China (post-pandemic flexibility required).