MARKETING DIRECTOR

THENG YEH HARDWARE AND TRADING; Singapore; On-site; SGD 120,000 - 150,000; Full time

Job summary

A leading trading company in Singapore is seeking a highly skilled marketing director to promote its offerings. The ideal candidate will have extensive experience in marketing and branding, lead a team effectively, and interact with clients regularly. Responsibilities include developing marketing strategies, managing campaigns, and overseeing departmental growth. This role is perfect for someone driven to create impactful solutions.

Qualifications

• Successful track record in senior marketing role and campaign creation.
• Proven ability to plan and manage budgets.
• Excellent leadership and decision-making skills.

Responsibilities

• Lead development of marketing strategy with various stakeholders.
• Spearhead execution of marketing campaigns and analyse results.
• Manage conception and implementation of marketing plans.
• Conduct regular meetings with account managers to review pipeline.

Skills

Leadership

Communication

Digital Marketing

Content Marketing

Social Media Marketing

Budget Management

Job description

we’re proud of the products and services we provide to our valued customers. We’re looking for a highly skilled marketing director to help us promote our offerings and identify what consumers want so we can create more to meet their needs. The ideal candidate will have extensive marketing experience and comprehensive knowledge of branding. This person must be able to lead a team of writers, designers, and account managers and interact with clients on a regular basis. The role also requires a deep understanding of what makes people tick, as well as a drive to deliver solutions that make a difference.

Objectives of this role

• Collaborate with business team to uncover insights for developing marketing and branding strategies for existing and new products
• Oversee and grow the marketing department by identifying revenue opportunities among established clients and by securing new accounts
• Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures
• Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team

Responsibilities

• Lead development of marketing strategy by working closely with clients, managers, creatives, content providers, and distribution partners to create effective plans focused on growing the audience for our products and services
• Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations
• Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales
• Conduct meetings regularly with account managers to review pipeline, resolve challenges, and brainstorm possible solutions, and provide training to ensure team is consistently performing above standard
• Attend conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis

Required skills and qualifications

• Successful track record in senior marketing role and campaign creation
• Excellent leadership, communication, and decision-making skills
• Experience in digital and print marketing, content marketing, and social media marketing
• Proven ability to plan and manage budgets