Marketing Data Analyst (Entry-Level)

Borr Drilling; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company in drilling is seeking a creative and analytical Marketing Data Analyst at the entry-level to join their dynamic Marketing team. The ideal candidate will be responsible for collecting, cleaning, and analyzing marketing campaign data, monitoring performance, and providing insights to optimize digital strategies. This role is perfect for recent graduates eager to apply their analytical skills while also gaining experience in a collaborative environment. Bilingual skills in English and Mandarin will enhance the opportunity to communicate with clients in China.

Qualifications

• Recent graduates in relevant fields are encouraged to apply.
• Bilingual in English and Mandarin preferred; required for communication with clients in China.

Responsibilities

• Analyze marketing campaign data from various platforms.
• Create dashboards to track KPIs and provide actionable insights.
• Support A/B tests and collaborate with content, design, and sales teams.

Skills

Data storytelling

Presentation skills

Analytical thinking

Education

Master degree in Marketing, Business Analytics, Information Technology, or Computer Science

Tools

Google Analytics

Excel

Power BI

Tableau

SQL

Python

R

Job description

Position Overview

We are looking for a creative and analytical Marketing Data Analyst (Entry-Level) to join our Marketing team. This role is designed for recent graduates eager to apply data analysis in digital marketing, customer segmentation, and campaign performance evaluation.

Key Responsibilities

• Collect, clean, and analyze marketing campaign data from platforms such as Google Analytics, social media, CRM systems, and email marketing tools.
• Support the design and monitoring of A/B tests and customer engagement metrics.
• Create dashboards and visualizations to track KPIs including traffic, conversion rates, retention, and ROI.
• Provide actionable insights to optimize digital channels, advertising spend, and user journey flows.
• Assist in market research and competitor analysis using data tools and reports.
• Work closely with content, design, and sales teams to align on audience insights and campaign targeting.
  
  

Requirements

• Education: Master degree in Marketing, Business Analytics, Information Technology, Computer Science, or related fields
• Technical Skills: Familiarity with tools such as Google Analytics, Meta Ads, Excel, Power BI, or Tableau Basic knowledge of SQL, Python, or R is a plus
• Other Skills: Strong data storytelling and presentation abilities Ability to translate complex data into clear marketing strategies Bilingual in English and Mandarin preferred (Mandrin is needed as you will be having the opportunity to communicate and present to clients in china)