Marketing Coordinator

This is an IT support group; Singapore; Hybrid; USD 40,000 - 80,000; Full time

Job summary

An exciting opportunity awaits in a dynamic marketing role focused on budget management and consumer recruitment. Join a forward-thinking organization that values creativity and data-driven decision-making. In this position, you will work closely with various teams to enhance marketing strategies across multiple markets, ensuring effective budget utilization and reporting. With a commitment to fostering a diverse and inclusive environment, this role offers a chance to make a significant impact while enjoying a range of perks designed to support your well-being and professional growth. If you are passionate about marketing and eager to contribute to a vibrant team, this is the perfect opportunity for you.

Benefits

Family Care Leave

Insurances

Wellbeing Resources

Colleague Discount

Bonus

Hybrid Work Policy

Qualifications

• 2+ years experience in marketing or analytics in branded goods.
• Strong analytical skills and ability to turn learnings into action.

Responsibilities

• Contribute to marketing budget planning and management.
• Collaborate with teams to drive budget planning and tracking.

Skills

Analytical Skills

Communication Skills

Presentation Skills

Ownership

Results-oriented

Tools

Coupa

VIM

MRM Light

Job description

Are you energized to deliver impactful marketing to help ignite love for LEGO in the hearts of kids and adults?

Join us on an exciting journey in enhancing marketing budget management to enable recruitment of new consumers and shoppers into the LEGO brand across India & Emerging Asia!

Core Responsibilities

Contribute towards marketing budget planning and management.

Key responsibilities:

• Work closely with Marketing Director and Marketing Investment Planning team to drive marketing budget planning and tracking
• Purchase Order Raising (Coupa) – Liaise with budget owners to seek quotations, raise PO requests & track approvals
• Goods Receive & Invoicing Management (VIM) – Review and approve invoices received from vendors basis PO raised
• Follow-up with budget owners on budget utilization and Analyze deviations between spending plan & actuals
• Marketing Spend Plan Management (MRM Light) – Align changes and Upload in MRM Light Planning Tool monthly
• Measurement and Reporting – Review adherence to marketing investment planning guidelines and Analyze cycle-on-cycle changes. Monthly reporting of budget spending status.
• Collaborate strongly with multiple teams including internal Marketing teams, Distributor marketing teams, Sales teams, Marketing investment planning team in central functional marketing team.

Critical Metrics would be:

• Active Consumer Base
• Adhering to Marketing investment planning guidelines
• Variance in Marketing Budget Actuals vs Plan

Play your part in our team succeeding

This role is in India & Emerging Asia business unit (IEA BU), covering 11 markets – a mix of direct coverage (India) and distributor coverage (Indonesia, Thailand, Philippines, Vietnam among others). Overall focus is to accelerate business growth via recruiting kids and adults and expanding footprint across retail channels.

This role will be part of the BU marketing organization, which includes:

Brand Marketing, Digital Marketing, Trade Marketing – all reporting to the Marketing Director for the BU. There are also global functional marketing teams that provide toolkits and guidelines for various marketing tasks to support BU marketing efforts.

Do you have what it takes?

• Minimum 2+ years' experience in marketing or analytics, preferably in branded goods industry in categories such as: Sports, Fashion/ Novelty Retail, FMCG, Snacks/Beverages
• Commitment to results – championing effectiveness and data centricity, bravery to test hypothesis, living a constantly learning attitude, strong analytical skills and ability to turn learnings into action
• Strong ownership & Can-do attitude!
• Excellent communication and presentation skills

What’s in it for you?

Here is what you can expect:

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount - We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.