Marketing Consultant

AIR SINO-EURO ASSOCIATES TRAVEL PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading travel consultancy in Singapore seeks a Marketing Consultant to enhance marketing effectiveness. You will analyze performance, provide recommendations for brand awareness, and develop campaigns. Ideal candidates have a related degree and proven experience in diverse industries. This role offers opportunities for strategic consultation and digital marketing practices.

Qualifications

• Proven experience as a marketing consultant or similar role across diverse industries.
• Strong understanding of traditional and digital marketing techniques.

Responsibilities

• Conduct comprehensive analysis of existing marketing plans and campaigns.
• Assist in conceptualising and planning marketing campaigns.
• Evaluate brand perception and provide strategies to strengthen positioning.

Skills

Analytical skills

Communication skills

Presentation skills

Strategic thinking

Education

Bachelor’s degree in Marketing, Business, Communications or related field

Tools

Marketing automation tools

Data analytics platforms

Job description

JD for Marketing Consultant

Purpose of the Role

The Marketing Consultant is responsible for providing expert advice, strategies, and practical solutions to improve the organisation’s marketing effectiveness. This role involves analysing current marketing performance, identifying gaps and recommending initiatives to enhance brand awareness, lead generation and overall business growth.

Key Responsibilities

Strategic Consultation

• Conduct comprehensive analysis of existing marketing plans, campaigns and branding strategies.
• Provide tailored recommendations based on market research, competitive analysis and industry trends.
• Advise on short-term and long-term marketing strategies aligned with business objectives.

Campaign Development & Advisory

• Assist in conceptualising and planning marketing campaigns (online and offline).
• Recommend tools, platforms and channels suitable for target audience engagement.
• Offer creative direction and feedback on messaging, visuals and content.

Brand & Positioning Guidance

• Evaluate brand perception and provide strategies to strengthen positioning in the market.
• Ensure all communication materials and campaigns are consistent with brand identity.

Digital Marketing Strategy

• Recommend digital marketing practices including SEO, SEM, social media strategy and content marketing.
• Suggest improvements to website design, user experience, and conversion optimisation.

Training & Knowledge Transfer

• Conduct marketing workshops or training sessions for internal staff, where required.
• Share insights, frameworks, and templates to build internal marketing capability.

Performance Review & Optimisation

• Review and evaluate campaign effectiveness, providing actionable insights.
• Assist in defining KPIs and implementing tracking mechanisms to measure ROI.

Candidate Requirements

• Bachelor’s degree in Marketing, Business, Communications or related field.
• Proven experience as a marketing consultant or similar role, preferably across diverse industries.
• Strong understanding of both traditional and digital marketing techniques.
• Excellent analytical, communication and presentation skills.
• Strategic thinker with the ability to translate complex issues into actionable solutions.

Desirable Attributes

• Experience in the travel, retail, or service industry,
• Familiarity with marketing automation tools and data analytics platforms.
• Creative flair and problem-solving mindset.

Please include the following in your resume:

1. Reasons for leaving your last employment
2. Current and/or last drawn salary
3. Expected monthly salary
4. Availability