Marketing & Communications Specialist

People Profilers; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading educational institution in Singapore is seeking a Marketing and Communications Executive to support the development and execution of marketing strategies. The ideal candidate will have a degree in Marketing or Communications and at least 3 years of relevant experience. Responsibilities include managing marketing activities, supporting budget tracking, and facilitating community relations. Strong writing and editing skills are essential.

Qualifications

• At least 3 years of experience in a similar role.
• Proven track record in developing and executing successful integrated marketing and communication plans.

Responsibilities

• Support the development and implementation of the schools marketing strategy.
• Implement marketing and promotional activity for the school.
• Assist with the management of marketing and communications spend.

Skills

Excellent writing and editing skills

Ability to manage CMS platforms

Excellent communication and interpersonal skills

Education

Degree/Diploma in Marketing, Communications or related field

Job description

The successful candidate will be responsible for developing and executing marketing and communications strategies to support the companys business objectives.

Responsibilities:

Strategic and Tactical Marketing

• Support the development and implementation of the schools marketing strategy in positioning, growth and new opportunities.
• Assist with regular monitoring, tracking, market research and analysis of the marketing mix
• Align marketing with brand, writing style, key messaging guidelines, ensuring compelling and consistent voice / style across all marketing materials and channels.
• Implement marketing and promotional activity for the school (including events, digital marketing, social media, advertising, PR, etc)
• Support with the organization and promotion of school-led events
• Support with organization of external marketing events
• Maintain, manage and ensure the content for schools website and social media channels are up-to-date.

Content Creation / Production of collateral

• Oversee marketing content
• Develop and manage the production of key external marketing collaterals
• Support academic staff in turning content for school-teacher-family communication
• Implement a rotation plan in line with the calendar of events and liaise with internal departments to execute.
• Provide support for the schools Year Book project including briefing vendor, design critique, staff templates, collation and follow-up of content, proofing, delivery to a strict timeline, cost control.
• Develop and implement style guides and templates for all internal communications covering digital and non-digital channels.

Budget tracking and review

• Assist with the management of marketing and communications spend and ensure activities are planned and executed within agreed budgets.
• Support the Head of Marketing and Admissions by reviewing spend and mix to drive towards efficiency and efficacy.

Communications and Community Relations

• Support proactive engagement between the school, teachers and parents and the effective and efficient implementation of all touch points for frequent and on-going communications.
• Collaborate with IT team to make messages and communications accessible on the school parent portal
• Liaise with future Parents Association representatives, cultural groups, and academic, leadership and admission teams to facilitate communication between various departments and groups
• Provide support to the Academic Team in the execution of internal school events and partnership opportunities, including supporting internal stakeholder involvement.
• Provide photography support for school events for internal use and maintains the schools (digital) library of communication resources and images.

Requirements:

• Degree/Diploma in Marketing, Communications or related field
• At least 3 years of experience in a similar role
• Excellent writing and editing skills
• Ability to manage CMS platforms and UX/UI of the Enquiry to Classroom customer journey experience.
• Proven track record in developing and executing successful integrated marketing and communication plans
• Excellent communication and interpersonal skills

Please submit your updated resume in Word format by using the Apply Now Button.

We regret that only shortlisted candidates will be notified