Marketing & Communications (MARCOM) Manager

dorsett singapore; Singapore; On-site; SGD 60,000 - 90,000; Full time

Benefits offered by this job

Annual Wage Supplement (AWS)

Performance Bonus*

Birthday leave

Flexi-Benefits (Dental, Optical)

Training & Career opportunities

Job summary

Dorsett Singapore seeks a Public Relations & Marketing professional to lead the PR plan, promote the hotel image, and coordinate marketing activities. You will collaborate with the General Manager to manage annual budgets, craft communications strategies, and engage target audiences to boost brand awareness.

Responsibilities include managing social media campaigns, maintaining media partnerships, and organizing events and sponsorships to drive revenue.

Qualifications

• Diploma or degree in Marketing, Hospitality/Hotel Management with 3+ years in a similar role.
• Ability to plan and execute PR/marketing strategies and campaigns.
• Strong communication and relationship-building skills.

Responsibilities

• Plan, direct, control, coordinate and participate in Public Relations & Marketing activities.
• Develop communications strategy to engage target audiences and grow brand awareness.
• Manage social media content and campaigns to increase engagement.
• Coordinate hotel PR programmes aligned with marketing goals.
• Build relationships with guests, media partners, travel trade and handle PR aspects.
• Organise gifts, attend events, monitor competitors and coordinate sponsorships.
• Prepare guest communications and share information with other departments.

Skills

Interpersonal skills

Written & spoken English

Social media savvy

Team leadership

Multi-tasking

IT savvy

Graphics software

Education

Diploma/Degree in Marketing, Hospitality / Hotel Management

Tools

Graphic design software

Job description

Reporting to the General Manager, the incumbent is responsible for producing a public relations (PR) plan which promotes and maintains good public relations to uphold the image of the hotel. Duties involve planning, directing, controlling, coordinating and participating in all Public Relations & Marketing activities.

RESPONSIBILITIES

• Works with General Manager in preparation and management of the department’s annual budget, in line with hotel strategic plan, goals program and reports monthly on financial returns of activities.
• Develop and manage a communications strategy with relevant content to engage the appropriate target audiences to grow brand awareness and generate revenue for the hotel.
• Develop and manage social media content and campaigns to increase fan base and engagement.
• Develops a public relations programme for the hotel based on its marketing goals. Target specific markets and developing the public relations strategies to reach these markets.
• Develop and maintain close working relationships with guests, key media partners (online and offline), travel trade and handling all aspects of public relations.
• Develop hotel gifts and giveaways.
• Builds profile within local marketplace through attendance at various events.
• Monitors awareness of competitor activities and use information when developing strategies.
• Plans and coordinates sponsorship activities.
• Prepares guest letters, messages and notices for the management.
• Provides information to other departments on activities within and outside the hotel which may be useful when dealing with guests.
• Responsible for hotel photography and any artwork (collaterals etc), including maintaining a picture library for the Hotel to ensure consistency on Corporate graphic and Branding standards.
• Communicates DHI Marketing and Brand campaigns in a timely manner to support hotel performance and drive revenues.
• Coordinates with departments concerned on clients and media complaints, requests, and inquiries.
• Organise community projects for the Hotel and work with Human Resource department for internal community initiatives for associates.
• Any other ad-hoc tasks as assigned from time to time.

REQUIREMENTS

• Diploma/Degree in Marketing, Hospitality / Hotel Management with at least 3 years of experience in a similar capacity.
• Knowledge and application on graphics and relevant software.
• Analytical, meticulous with an eye for details.
• Excellent interpersonal and communication (written & spoken) skills.
• IT savvy and social media savvy. Able to drive social media and online communities.
• A strong team player who is able to lead high impact cross functional teams
• Ability to multi-task and work well under pressure.

WHAT WE OFFER

• Annual Wage Supplement (AWS)
• Performance Bonus*
• Birthday leave
• Flexi-Benefits (Dental, Optical etc)
• Training & Career opportunities

In support of building a local core, we will only be considering Singaporeans for this position.

We regret that only shortlisted candidates will be notified.