Marketing Communications Manager (Nanyang Executive Centre)

Nanyang Technological University; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading educational institution in Singapore is looking for a Marketing Communications Manager to develop and execute strategic marketing initiatives for its Nanyang Executive Centre. The ideal candidate will have at least 4 years of experience in marketing and communications. They'll be responsible for content creation, media relations, and ensuring brand consistency across various platforms. This role offers a unique opportunity within a dynamic campus environment.

Qualifications

• Minimum 4 years of experience in marketing and communications.
• Proven track record of success.
• Prior experience in higher education, hospitality, or accommodation industry is advantageous.

Responsibilities

• Developing and implementing comprehensive marketing communication plans.
• Overseeing the creation of engaging content for various marketing channels.
• Managing media relations and crafting press releases.
• Ensuring consistent messaging and branding across all materials.
• Managing the marketing communications budget.
• Analyzing campaign effectiveness and reporting on metrics.
• Keeping abreast of industry trends.

Skills

Strategic Thinking and Planning

Communication

Digital Marketing Expertise

Brand Management

Project Management

Analytical Skills

Education

Bachelor’s degree in Marketing, Communications, or a related field

Tools

Design software

Job description

Marketing Communications Manager (Nanyang Executive Centre) page is loaded

Marketing Communications Manager (Nanyang Executive Centre)

Apply locations NTU Main Campus, Singapore time type Full time posted on Posted Yesterday job requisition id R00021576

The NTU Office of Commercial and Auxiliary Services (OCAS) is responsible for the strategic planning, management, and marketing of commercial real estate, hospitality (including Nanyang Executive Centre) and auxiliary services (car parks and shuttle bus services) in NTU main campus and NTU@one-north.

The Nanyang Executive Centre (NEC) is located at the NTU Main Campus. Currently undergoing refurbishment, the NEC features 150 guestrooms and aims to offer a premier venue for corporate training, retreats and private events. We are looking for an experienced person to join us as the Marketing Communications (Marcom) Manager.

The Marcom Manager will develop and execute comprehensive marketing strategies to enhance NEC’s presence. The jobholder would manage content creation, creation of marketing collaterals, manage brand consistency and public relations.This role requires close coordination with various internal teams and University-wide stakeholders to achieve NEC’s business objectives.

Key Responsibilities:

• Developing and Executing Strategies: Developing and implementing comprehensive marketing communication plans that align with NEC’s overall business goals and brand strategy.

• Content Creation and Management: Overseeing the creation of engaging content for various marketing channels, including social media, email campaigns, websites, and marketing materials.

• Public Relations and Media Relations: Work closely with Corporate Communications Office to m anage media relations, craft press releases, and coordinating public relations activities as and when required.

• Brand Management and Consistency: Ensuring consistent messaging and branding across all marketing materials and communication channels.

• Cross-Functional Collaboration: Work with other teams and diverse stakeholders, to ensure seamless communication and alignment.

• Budget Management: Managing the marketing communications budget and ensuring efficient allocation of resources.

• Performance Analysis and Reporting: Monitoring and analysing the effectiveness of marketing communications campaigns and reporting on key metrics.

• Staying current with industry trends: Keeping abreast of hospitality and accommodation industry trends and best practices in marketing and communications.

Essential Skills:

• Strategic Thinking and Planning:Ability to develop and implement effective marketing communication strategies.

• Communication: Effective communication skills to interact with other departments and NTU stakeholders.

• Digital Marketing Expertise:Proficiency in various digital marketing channels, including social media, email marketing, and content marketing.

• Brand Management:Understanding of brand principles and the ability to maintain brand consistency.

• Project Management:Ability to manage multiple projects simultaneously and meet deadlines.

• Analytical Skills:Ability to analyse data, track campaign performance, and identify areas for improvement.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field. Diploma holders with extensive experience may be considered.

• Minimum 4 years of experience in marketing and communications, with a proven track record of success.

• Prior experience in higher education, hospitality, or accommodation industry would be highly advantageous.

• Good working knowledge of digital media channels and best practices.

• Proficiency in design software.

• Excellent interpersonal, written and verbal communication skills, with the ability to craft compelling messages.

The appointment title offered will commensurate with candidate’s prior work experiences.

We regret that only shortlisted candidates will be notified.

Hiring Institution: NTU

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NTU is also home to world-class autonomous institutes – the National Institute of Education, S Rajaratnam School of International Studies, Earth Observatory of Singapore, and Singapore Centre for Environmental Life Sciences Engineering – and various leading research centres such as the Nanyang Environment & Water Research Institute (NEWRI) and Energy Research Institute @ NTU (ERI@N).

Ranked amongst the world’s top universities by QS, NTU has also been named the world’s top young university for the past seven years. The University’s main campus is frequently listed among the Top 15 most beautiful university campuses in the world and has 57 Green Mark-certified (equivalent to LEED-certified) buildings, of which 95% are certified Green Mark Platinum. Apart from its main campus, NTU also has a campus in Novena, Singapore’s healthcare district.

Under the NTU Smart Campus vision, the University harnesses the power of digital technology and tech-enabled solutions to support better learning and living experiences, the discovery of new knowledge, and the sustainability of resources.