Marketing Communications Manager

Straits Retail Property Management Services Pte Ltd (Property Manager of Singapore Malls under Parag; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A retail property management company in Singapore is looking for a candidate to manage a full-scale rewards programme. Responsibilities include driving member acquisition and retention, developing engagement strategies, and managing marketing campaigns. The ideal applicant should have 3 to 5 years of experience in loyalty programmes and strong stakeholder management skills. This role includes managing the loyalty budget and ensuring compliance and ROI.

Qualifications

• Minimum 3 to 5 years of experience in managing loyalty programmes.
• Proven track record of managing affiliate partnerships.
• Knowledge of integrated marketing disciplines.

Responsibilities

• Manage the loyalty programme focused on acquisition and retention.
• Develop engagement programmes for members.
• Implement marketing campaigns across functions.

Skills

Marketing strategy development

Stakeholder management

Data analysis

Communication skills

Education

Degree in Marketing or equivalent

Job description

We are looking for a suitable candidate to manage a full scale rewards programme which includes the management of membership acquisition, cross partnerships, integrated membership marketing, data analysis and budget management.

The candidate will:

• Be the key custodian in providing direction for and managing the loyalty programme with a focus on driving acquisition, retention and spend conversion at the mall(s)

• Develop acquisition and retention strategies, and member engagement programmes to provide members a thoughtful, engaging and seamless experience

• Design and deliver end-to-end marketing campaigns that span functions such as brand management, partnerships and integrated marketing

• Secure and manage affiliate partnerships and sponsorships to lead value creation propositions by leveraging analytic insights of the database

• Manage and monitor 360 feedback from members and stakeholders alike

• Collaborate with various teams and stakeholders to execute efforts and maximize effectiveness

• Build statistical models and derive insights from structured data to translate into best practices

• Monitor market trends and react using all the tools available to stay ahead and relevant

• Manage the full loyalty budget, ensuring compliance with processes and ROIs

Requirements

• Degree in Marketing or equivalent, with a minimum 3 to 5 years of relevant experience in managing full-scale loyalty programme(s) and a small team

• Has a track record of securing and managing an affiliate partnership network

• Possesses detailed knowledge of integrated marketing disciplines

• Articulated and with strong communication skills to liaise with stakeholders across different levels

• Possesses a getting-things-done drive on top of a can-do attitude

• Able to work independently and under pressure in a fast-paced environment

• Strong stakeholder management skills to leverage knowledge potential across teams and develop synergies

• Preferably possesses past experience in data analysis and deep learning