Marketing Communications Manager

STRAITS RETAIL PROPERTY MANAGEMENT SERVICES PTE. LTD.; Singapore; On-site; SGD 45,000 - 65,000; Full time

Job summary

A retail management company in Singapore is seeking a candidate to manage a full-scale rewards programme. The role includes developing acquisition strategies, managing affiliate partnerships, and overseeing the loyalty budget. Applicants should hold a degree in Marketing with 3 to 5 years of experience in loyalty program management. Strong communication and stakeholder management skills are essential.

Qualifications

• 3 to 5 years of relevant experience in managing loyalty programs.
• Track record of managing an affiliate partnership network.
• Strong communication skills to liaise with various stakeholders.
• Experience in data analysis and deep learning preferred.

Responsibilities

• Manage the loyalty program with a focus on acquisition and retention.
• Develop member engagement strategies and marketing campaigns.
• Secure and manage partnerships to enhance value propositions.
• Oversee the loyalty budget and ensure compliance with processes.

Skills

Loyalty program management

Stakeholder management

Marketing strategy development

Data analysis

Communication skills

Team management

Education

Degree in Marketing or equivalent

Job description

We are looking for a suitable candidate to manage a full scale rewards programme which includes the management of membership acquisition, cross partnerships, integrated membership marketing, data analysis and budget management.

The candidate will:

• Be the key custodian in providing direction for and managing the loyalty programme with a focus on driving acquisition, retention and spend conversion at the mall(s)
• Develop acquisition and retention strategies, and member engagement programmes to provide members a thoughtful, engaging and seamless experience
• Design and deliver end-to-end marketing campaigns that span functions such as brand management, partnerships and integrated marketing
• Secure and manage affiliate partnerships and sponsorships to lead value creation propositions by leveraging analytic insights of the database
• Manage and monitor 360 feedback from members and stakeholders alike
• Collaborate with various teams and stakeholders to execute efforts and maximize effectiveness
• Build statistical models and derive insights from structured data to translate into best practices
• Monitor market trends and react using all the tools available to stay ahead and relevant
• Manage the full loyalty budget, ensuring compliance with processes and ROIs

Requirements

• Degree in Marketing or equivalent, with a minimum 3 to 5 years of relevant experience in managing full-scale loyalty programme(s) and a small team
• Has a track record of securing and managing an affiliate partnership network
• Possesses detailed knowledge of integrated marketing disciplines
• Articulated and with strong communication skills to liaise with stakeholders across different levels
• Possesses a getting-things-done drive on top of a can-do attitude
• Able to work independently and under pressure in a fast-paced environment
• Strong stakeholder management skills to leverage knowledge potential across teams and develop synergies
• Preferably possesses past experience in data analysis and deep learning