Marketing Communications Manager

Baker Tilly; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading professional services firm in Singapore seeks a dynamic individual for a pivotal business development role. The successful candidate will collaborate with various business units, shape go-to-market strategies, and implement marketing campaigns to drive growth. Ideal candidates will have at least 5 years of relevant experience, strong communication skills, and proficiency in relevant tools. This role also involves managing media communications and overseeing brand visibility.

Qualifications

• Minimum 5 years of relevant experience in business development or B2B marketing, preferably in professional services industry.
• Proven track record in demand generation and lead generation.
• Ability to work independently in a dynamic environment.

Responsibilities

• Collaborate with business units to align on marketing and business development priorities.
• Develop integrated marketing campaigns focused on lead generation.
• Manage digital and social media content for brand visibility.

Skills

Business development mindset

Communication skills

Stakeholder management

Multitasking

Education

Degree in Marketing, Business, Management, or related field

Tools

MS Office

Adobe Creative Suite

CRM platforms

Job description

This role is pivotal in driving the firm’s growth by aligning business development strategies with marketing communications. The candidate will lead initiatives that support demand generation, produce marketing-qualified leads (MQLs), and implement account-based marketing (ABM) strategies in close collaboration with our various business units.

About the Opportunity

We are seeking a go-getter with a strong business development mindset and a can‑do attitude. This role offers the opportunity to work directly with the Leadership team to shape and execute go‑to‑market strategies that support revenue growth and client acquisition.

In this role, you will:

• Collaborate with business units to align on marketing and business development priorities
• Develop and execute integrated marketing campaigns focused on lead generation, MQL conversion, and pipeline acceleration
• Implement account-based marketing (ABM) strategies targeting key clients and sectors
• Actively follow up with business units on campaign performance, lead status, and opportunity progression
• Leverage CRM and marketing automation tools to track and nurture leads
• Develop collaterals inclusive of flyers, brochures, decks, and others
• Manage digital and social media content to support thought leadership and brand visibility
• Coordinate in‑person events and webinars to drive engagement and lead capture
• Collaborate with the Global Branding team to ensure brand consistency
• Manage communications with media and industry partners
• Manage internal communications with colleagues and network firms

We are looking for people with the following:

• Degree in Marketing, Business, Management, or related field
• Minimum 5 years of relevant experience in business development or B2B marketing, preferably in professional services industry
• Proven track record in demand generation, lead generation, marketing campaign execution
• Exceptional communication and stakeholder management skills
• Ability to multitask and work independently in a dynamic & fast‑paced environment
• Proficiency in MS Office, Adobe Creative Suite, CRM platforms
• Experience in sales enablement is a strong advantage