Marketing Communications Manager

Baker Tilly Singapore; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading consultancy firm in Singapore is seeking an experienced business development professional. In this pivotal role, you will align marketing communications with business development strategies, drive lead generation, and implement account-based marketing initiatives. Ideal candidates will have a degree in a related field, a minimum of 5 years in B2B marketing, and excellent communication skills. Join us to work directly with the Leadership team to support revenue growth and client acquisition.

Qualifications

• Minimum 5 years of relevant experience in business development or B2B marketing, preferably in professional services industry.
• Proven track record in demand generation, lead generation, and marketing campaign execution.
• Exceptional communication and stakeholder management skills.

Responsibilities

• Collaborate with business units to align on marketing and business development priorities.
• Develop and execute integrated marketing campaigns focused on lead generation.
• Implement account-based marketing (ABM) strategies targeting key clients.
• Leverage CRM and marketing automation tools to track and nurture leads.
• Manage digital and social media content to support brand visibility.

Skills

Demand generation

Lead generation

Campaign execution

Stakeholder management

Multitasking

CRM proficiency

Sales enablement

Adobe Creative Suite

Communication skills

English proficiency

Education

Degree in Marketing, Business, Management

Tools

MS Office

CRM platforms

Adobe Creative Suite

Job description

Job Purpose

This role is pivotal in driving the firm’s growth by aligning business development strategies with marketing communications. The candidate will lead initiatives that support demand generation, produce marketing-qualified leads (MQLs), and implement account-based marketing (ABM) strategies in close collaboration with our various business units.

About the Opportunity

We are seeking a go-getter with a strong business development mindset and a can-do attitude. This role offers the opportunity to work directly with the Leadership team to shape and execute go-to-market strategies that support revenue growth and client acquisition.

In this role, you will:

• Collaborate with business units to align on marketing and business development priorities
• Develop and execute integrated marketing campaigns focused on lead generation, MQL conversion, and pipeline acceleration
• Implement account-based marketing (ABM) strategies targeting key clients and sectors
• Actively follow up with business units on campaign performance, lead status, and opportunity progression
• Leverage CRM and marketing automation tools to track and nurture leads
• Develop collaterals inclusive of flyers, brochures, decks, and others
• Manage digital and social media content to support thought leadership and brand visibility
• Coordinate in-person events and webinars to drive engagement and lead capture.
• Collaborate with the Global Branding team to ensure brand consistency
• Manage communications with media and industry partners
• Manage internal communications with colleagues and network firms

We are looking for people with the following:

• Degree in Marketing, Business, Management, or related field
• Minimum 5 years of relevant experience in business development or B2B marketing, preferably in professional services industry
• Proven track record in demand generation, lead generation, marketing campaign execution
• Exceptional communication and stakeholder management skills
• Ability to multitask and work independently in a dynamic & fast-paced environment
• Proficiency in MS Office, Adobe Creative Suite, CRM platforms
• Experience in sales enablement is a strong advantage
• Excellent command of English