Marketing Communications Manager

Singtel Group; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company seeks a marketing professional to develop integrated marketing campaigns and manage various channels to enhance brand awareness and customer engagement. This role involves strategic planning, collaboration with internal stakeholders, and managing external agencies for effective product and service launches. The ideal candidate will have a marketing degree and experience in a dynamic environment, with strong analytical and communication skills.

Benefits

Full suite of health and wellness benefits

Ongoing training and development programs

Internal mobility opportunities

Qualifications

• Min Degree in Marketing and Communications, Business, Advertising, or Digital Marketing.
• Experience handling and leading large campaigns in fast-paced environments.
• Familiar with 360 marketing competencies.

Responsibilities

• Develop and execute marketing communications campaigns and Go-To-Market plans.
• Manage new marketing channels to build brand awareness and drive purchase behavior.
• Liaise and manage external agencies for through-the-line campaigns.

Skills

Analytical Skills

Problem Solving

Negotiation Skills

Event Management

Project Management

Communication Skills

Strong Team Player

Proactive and Results-Driven

Education

Degree in Marketing and Communications

Degree in Business

Degree in Advertising

Degree in Digital Marketing

Job description

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An empowering career at Singtel begins with a Hello. Our purpose, to Empower Every Generation, connects people to the possibilities they need to excel. Every "hello" at Singtel opens doors to new initiatives, growth, and BIG possibilities that takes your career to new heights. So, when you say hello to us, you are really empowered to say…“Hello BIG Possibilities”.

Make an Impact by

• To develop and execute marketing communications campaigns and Go-To-Market plans and oversee the 360-communication mix, including advertising, promotions and event management aligned to business objectives.
• To manage and execute new, non-traditional, marketing channels to achieve objectives of building brand awareness, shaping perceptions, and driving purchase behaviour, customer engagement, nurturing brand loyalty and drive new customer acquisition for Singtel’s Products and services.
• To develop new media and creative strategies and tactics across paid/owned/earned media touchpoints and analyze current strategies to track effectiveness, or achieve better conversion and performance
• To ensure Brand, business KPIs are met, delivered, optimised and to achieve goals
• To work with internal stakeholders: Product Marketing, Research, Sales and/or other business units to formulate, evaluate and execute effective go-to-market plans
• To liaise and manage external agencies including creative, digital, media and PR agencies, media owners and event companies and other vendors in the development of through-the-line campaigns that include advertising, websites, social media, content, promotions, sponsorships etc.
• To support in the planning and execution of events that includes sourcing, logistics, communication, and collaterals needed for brand, product and services launches.
• To keep abreast of marketing tracking trends and implement tools to track the effectiveness of our integrated marketing campaigns.
• To be involved in market and consumer research and have the ability to translate data and research insights into actionable strategies.
• To secure and manage allocated marketing budgets for various campaigns and activities.

Skills for Success

• Min Degree in Marketing and Communications, Business, Advertising, or Digital Marketing
• Experience handling and leading large campaigns in fast-paced marketing environment, either in Advertising or marketing agency/corporate environment
• Well versed in integrated marketing communications, creative development, media planning, digital marketing, copywriting.
• Experienced in communications development, campaign strategy and management
• Experienced in digital marketing / digital media
• Familiar with 360 marketing competencies
• Strong marketing, analytical and promotion skills
• Strong presentation, interpersonal and communication skills
• Strong problem solving and negotiation skills
• Strong event management and stakeholder management skills
• Highly motivated, proactive and results-driven
• A team player with strong project management skill with attention to detail

Rewards that Go Beyond

• Full suite of health and wellness benefits
• Ongoing training and development programs
• Internal mobility opportunities

Are you ready to say hello to BIG Possibilities?

Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!

We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.