Marketing communications (Legendairy Milk Singapore)

HOOMIE INC PTE. LTD.; Singapore; On-site; SGD 20,000 - 60,000; Full time

Job summary

A leading company in the wellness sector, HOOMIE INC PTE. LTD. seeks a Marketing Communications Executive to enhance its brand presence. The successful candidate will drive social media strategies, collaborate across teams, and contribute to innovative marketing campaigns within a dynamic environment.

Benefits

Competitive salary and benefits package

Dynamic and supportive work environment

Opportunities for career development

Qualifications

• 2-4 years of experience in marketing communications or brand management.
• Strong proficiency in social media platforms and engagement tactics.
• Creative thinker with project management capabilities.

Responsibilities

• Manage social media strategy and content for Legendairy Milk.
• Collaborate with cross-functional teams for brand communications.
• Develop and execute marketing campaigns and promotions.

Skills

Social Media Management

Analytical Skills

Written Communication

Verbal Communication

Project Management

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

Social Media Management Software

Analytics Tools

Job description

About Hoomie Inc.:

Hoomie Inc. is an innovative company dedicated to providing high-quality supplements to adults and children. As a forward-thinking brand, we’re building a community of passionate followers who love our products and our mission to enhance everyday living.

We have 3 brands under one company, Legendary Milk, one of our key Brand, is a leader in the mother and baby industry especially for breastfeeding mothers. In addition the other brands are Ceres chill & Recova labs.

Position Overview:

As the Marketing Communications Executive, you will play a pivotal role in shaping and executing Hoomie Inc.’s brand voice and communications strategy. Your primary focus will be on managing the brand’s social media presence and content, while contributing to a wider range of marketing activities. You’ll collaborate closely with the marketing, creative, and product teams to elevate Legendairy Milk’s position in the market and engage with our audience in meaningful ways.

Key Responsibilities:

• Social Media Strategy & Execution: Content and social media strategy for Legendairy Milk, including platforms like Instagram, Facebook, TikTok, Twitter, and LinkedIn.
  Create and manage content calendars to ensure timely, engaging, and consistent posts across all channels.
  Develop engaging campaigns that promote brand awareness, community growth, and consumer loyalty.
  Monitor, analyze, and report on social media performance and KPIs, and adjust strategies accordingly.
  Respond to consumer inquiries and engage with the community in a brand-appropriate, authentic voice.
• Brand Communications:Collaborate with the other team to maintain a strong, consistent voice across all communications, ensuring our story resonates across diverse platforms.
  Write and edit compelling copy for social media posts, blog articles, newsletters, and product descriptions.
  Develop internal and external communications that convey Hoomie Inc.'s brand values and messaging clearly and creatively.
  Maintain relationships with media outlets, influencers, and stakeholders to support brand awareness initiatives.
• Campaign Management: Develop and execute marketing campaigns, product launches, and promotions in coordination with the marketing and creative teams.
  Collaborate on influencer marketing campaigns and partnerships to amplify the Legendairy Milk brand.
  Manage the content creation process, from ideation to execution, ensuring high-quality visuals and messaging.
• Market Research & Insights:Stay updated on industry trends, emerging social media platforms, and competitor activities to identify new opportunities for growth.
  Gather feedback and insights from customers to shape future campaigns and product messaging.
• Cross-Functional Collaboration:Work with the design team to create visually appealing and cohesive marketing materials that align with Legendary Milk's branding.
  Support the broader marketing team in executing email marketing, product promotions, events, and other outreach activities.

Required Skills & Qualifications:

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience: 2-4 years of experience in marketing communications, social media management, or brand management. Experience in wellness, food, or beverage industries is a plus.
• Skills:Strong proficiency in social media platforms, analytics tools, and social media management software.
  Excellent written and verbal communication skills, with an ability to create compelling, on-brand content.
  Creative thinker with a deep understanding of the digital landscape and audience engagement tactics.
  Strong project management skills with the ability to handle multiple campaigns simultaneously.
  Ability to work collaboratively across teams and deliver results in a fast-paced environment.

Desirable Attributes:

• Passionate about wellness and lifestyle brands.
• Trend-savvy, innovative, and proactive in staying ahead of digital marketing trends.
• Strong interpersonal skills and the ability to engage with a diverse audience.
• Detail-oriented with a high level of creativity and a positive attitude.

What We Offer:

• Competitive salary and benefits package.
• A dynamic, creative, and supportive work environment.
• Opportunities for career development and growth within a rapidly expanding company.
• A chance to work with a passionate team committed to making a difference through quality products.

How to Apply:

Please submit your resume, a cover letter explaining your interest in the role, and any relevant work samples to [e-mail]