Marketing & Communications Executive (B2B Global Coverage)

Triton AI Pte Ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading company in the tech sector is seeking a B2B Marketing Communications professional to support global and regional marketing efforts. This role involves driving brand awareness, lead generation, and executing campaigns across various platforms. The ideal candidate will have strong martech knowledge and at least 4 years of relevant experience, with a focus on collaboration with global teams.

Qualifications

• Minimum 4 years’ experience in B2B marketing.
• Google Digital Marketing Certification is a plus.
• Experience in the Acceptance, Testing, Inspection, Certification industry is a plus.

Responsibilities

• Support global marketing strategy and campaign execution across digital and offline platforms.
• Plan and manage regional campaigns to drive brand visibility and MQLs.
• Track and report on performance against regional KPIs.

Skills

B2B Marketing

Digital Marketing

Marketing Technology

Event Management

Analytics

Brand & Content Management

Public Relations & Communications

Internal Comms

Cross-Cultural Communication

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

CRM

CMS

Job description

• Perm with AWS

• Must have at least 4 years of regional / global B2B marketing communications experience.

• Strong martech knowledge and experience such as Google Ads, CRM, CMS, email marketing, designing tools, etc.

• Strong communicator with great writing skills.

• (Acceptance, Testing, Inspection, Certification) industry experience a plus

Overview:
This role supports the global and Asia marketing efforts. You will drive brand awareness, lead generation (MQLs), and regional campaign execution, working closely with global and regional teams.

Key Responsibilities

Global Scope

• Support global marketing strategy and campaign execution across digital and offline platforms.

• Coordinate creation of marketing materials aligned with brand guidelines.

• Support events, webinars, and other marketing initiatives globally.

• Maintain strong internal and external stakeholder relationships.

• Manage marketing tools, platforms, and ensure KPI alignment.

• Ensure brand consistency and campaign success in partnership with the Global Marketing & Communications Manager.

Asia (South & Southeast Asia) Focus

• Localize and execute global strategies for the regional market.

• Plan and manage regional campaigns to drive brand visibility and MQLs.

• Lead both digital and offline initiatives including events and trade shows.

• Act as key liaison between global and regional stakeholders.

• Track and report on performance against regional KPIs.

What Success Looks Like

• Growth in Marketing Qualified Leads (MQLs) globally and regionally.

• Increased web traffic and engagement across campaigns.

• Strong execution and alignment of marketing plans.

• High-impact regional activities that support business goals.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.

• Minimum 4 years’ experience in B2B marketing.

• Google Digital Marketing Certification (or similar) is a plus.

• (Acceptance, Testing, Inspection, Certification) industry experience a plus

Key Skills

• B2B Marketing: Lead generation, brand engagement, campaign execution.

• Digital Marketing: Social media, email marketing, CMS, inbound tactics.

• Marketing Technology: Familiar with CRM, CMS, and automation tools.

• Event Management: Experience in planning and executing online/offline events.

• Analytics: Campaign analysis and reporting to inform strategy.

• Brand & Content Management: Maintain brand consistency across platforms.

• Public Relations & Communications: Media relations, press releases, content creation.

• Internal Comms: Employee engagement, intranet/newsletters.

• Cross-Cultural Communication: Comfortable working across markets in Asia.

Triton AI Pte Ltd

Registration Number: R1980724

EA: 21C0661