MARKETING COMMUNICATIONS EXECUTIVE

ASIATIC FIRE SYSTEM PTE LTD; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading company in fire safety solutions is seeking a Marketing Executive to elevate its brand identity and drive digital marketing efforts. You will oversee the creation of marketing materials, manage online campaigns, and collaborate with various teams to align marketing strategies. Ideal candidates will have a strong foundation in marketing with an eye for design, eager to bring innovative ideas to a growing team.

Qualifications

• 1-3 years of experience in marketing or communications.
• Familiar with digital marketing tools and platforms.
• Experience in B2B or industrial sectors is a plus.

Responsibilities

• Build and maintain corporate identity across marketing touchpoints.
• Plan and manage the company's digital presence.
• Co-Lead the creation of the company's website.

Skills

Strong writing skills

Visual sense

Organizational skills

Time management skills

Self-motivated

Proactive

Eager to learn

Education

Diploma/Degree in Marketing, Communications, Design

Tools

Canva

Adobe Creative Suite

Google Ads

Meta Business Suite

Mailchimp

HubSpot

WordPress

Job description

Key Responsibilities

1. Brand Development & Corporate Identity

• Build and maintain a cohesive corporate identity across all marketing touchpoints.
• Develop visual and written brand materials including corporate templates, company profiles, and presentations.
• Ensure brand consistency in tone, design, and messaging across all platforms.

2. Digital Marketing & Channel Management

• Plan, launch, and manage the company’s digital presence (LinkedIn, Instagram, Google Business, etc.).
• Develop and maintain content calendars for social and digital campaigns.
• Coordinate visuals, videos, and other multimedia content to showcase the brand and products.

3. Website Development & Management

• Co-Lead the creation of the company website from ground up: structure, design, content, and development.
• Work with web developers, designers, or agencies (as needed) to bring the website to life.
• Ensure website is optimized for user experience, mobile responsiveness, and search visibility.

4. Campaign Planning & Execution

• Plan and execute campaigns for product launches, recruitment, events, or brand awareness.
• Create and manage campaign assets such as banners, landing pages, emails, and ad creatives.
• Collaborate with the Sales team to align messaging and support lead nurturing through marketing materials.

5. Marketing Systems & Analytics Setup

• Research and propose tools for tracking marketing performance (e.g., Google Analytics, UTM tags, CRM tools).
• Set up basic analytics and reporting structures to measure campaign effectiveness over time.
• Experiment with low-cost tools to test and learn what works in our market.

6. Vendor & Agency Liaison

• Collaborate with external vendors (design, printing, media buying) and freelancers when needed.
• Ensure quality and timeline expectations are met.

Requirements

• Diploma/Degree in Marketing, Communications, Design, or related field.
• 1–3 years of experience in marketing, digital media, or communications (internship experience counts).
• Strong writing skills and visual sense.
• Proficient in Canva, Adobe Creative Suite, or similar tools.
• Familiar with digital platforms (Google Ads, Meta Business Suite, Mailchimp, etc).
• Familiar with Generative AI and tools
• Excellent organizational and time management skills.
• Self-motivated, proactive, and eager to learn.

Nice to Have

• Experience in B2B or industrial sectors.
• Knowledge of HubSpot, WordPress, or marketing automation tools.
• Basic video editing or motion graphics.

Please email resume with expected salary to [e-mail]; [e-mail] to arrange for an interview