Marketing & Communications Executive

Sofitel; Singapore; On-site; USD 40,000 - 80,000; Full time

Job summary

Join a forward-thinking hotel as a Digital Marketing Manager, where you'll oversee all digital marketing channels and create engaging content. This role involves managing social media, coordinating promotional materials, and enhancing the hotel's online reputation. You'll collaborate with various agencies and internal teams to ensure brand consistency and drive innovative marketing strategies. If you're passionate about digital marketing in a luxury setting and have exceptional communication skills, this is the perfect opportunity to make your mark in an iconic hotel environment.

Qualifications

• Experience in digital marketing and communications in a luxury environment.
• Strong conceptual abilities and creative skills to meet deadlines.

Responsibilities

• Manage hotel digital marketing channels and content production.
• Coordinate advertisements, sponsorships, and oversee photoshoots.
• Research competitors and identify new promotional opportunities.

Skills

Digital Marketing

Social Media Marketing

Public Relations

Content Creation

Organizational Skills

Communication Skills

Attention to Detail

Education

Bachelor's degree in Marketing

Equivalent in Mass Communication

Job description

Company Description

Sofitel Singapore City Centre, an iconic hotel which opens in October 2017 will form part of a mixed-use development at Tanjong Pagar Centre, a multi-billion dollar development, which will become Singapore’s tallest building at 290 meters set around landscaped parkland and direct MRT station access.

The 223-room Sofitel Singapore City Centre will offer chic designed rooms, 4 Food and Beverage options, a ballroom, and several meeting rooms, fitness and pool facilities.

Job Description

• Manage all hotel digital marketing channels including producing content for social media, as well as developing and maintaining an e-marketing calendar for promotional purposes.
• Undertake the production of hotel and promotional collaterals including, but not limited to, posters, flyers, digital signage and brochures.
• Liaise with various agencies on the production of collaterals, advertising and online materials.
• Manage all paid media expenditure from creative to production to appearance and post-campaign assessment.
• In charge of all areas of design activities from conceptualization to production of marketing promotions in the areas of F&B, rooms, meetings, weddings, catering collaterals, marketing and promotional materials and show case displays.
• Coordinate hotel advertisements, barter deals and sponsorships.
• Organise and oversee the hotel’s photoshoots and filming requests.
• Monitor media mentions and maintaining a library of hotel clippings.
• Conduct media site inspection and hotel tours.
• Researching and analysing competitors and competitor activity, identifying new opportunities.
• Work closely with Corporate Office to ensure consistent application of brand guidelines for all marketing communications collaterals, hotel amenities, signage, etc.
• Actively solicit opportunities with media and corporate partners with similar target audiences to develop mutually beneficial promotional opportunities.
• Manage and develop the hotels’ online reputation including microsite, brand website, third party content and online partnership platforms.
• Manage the hotels’ media databases and communicate regularly regarding promotions and events.
• Assist with the creation and implementation of all hotel and F&B promotional plans.
  
  

Qualifications

• Bachelor's degree or equivalent in marketing, mass communication, communications, public relations.
• Experience in digital marketing, marketing communications, public relations, social media marketing or communications in a 5-star luxury environment advantageous.
• Projects professional image at all times through personal presentation and interpersonal skills.
• Initiates contact and establishes rapport easily.
• Strong conceptual abilities. Creative and able to turn work around quickly to meet deadlines.
• Has the ability and willingness to undertake further development.
• Exceptional people and communication skills.
• High level of attention to detail.
• Good organisational and time management skills.
• Excellent command of written and spoken English.