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A dynamic marketing firm in Singapore seeks a Marketing Executive to oversee advertising and branding. Responsibilities include training sales staff, developing marketing strategies, and managing the company's online presence. The ideal candidate has a degree in marketing and skills in graphic design, SEO, and communication. This role offers the opportunity to enhance brand awareness and drive customer engagement.
This position reports to the General Manager and Director and interfaces with organisation sales team & customer service and marketing team. Marketing Executive oversees marketing for businesses & brands and focus on brand awareness. One of the main goal is to expand and maintain a good customer base, focusing on customer retention, brand awareness and satisfaction. Marketing Executive also develops and implements marketing strategies and advertising. Effective marketing involves staying up to date and knowledgeable about new technology and methods of advertising and must also know their customer demographics and target audience, and they must know how to attend to them and deliver the company’s message in the most effective, efficient way possible.
Role
responsible for educating the employees ; sales team must be trained on the company policies, company strategies & approach, and how the company product and image should be represented.
Responsible for the advertising and marketing communications across all media platforms and sites.
Developing brand and product campaign/events, presentation
Develop campaign proposals, content creation/marketing collateral and internal & external events’ itinerary
Assisting the Sales team in planning events from beginning to end according to the requirements, target audience and objectives
Manage Company's Websites & E commerce
Assist to reach out and find new leads or source of business
Act as a point of contact for all clients to provide professional and friendly service
Monitor performance and evaluate effectiveness of marketing efforts & record findings
Training of Sales Team and clients for product Awareness and Align Marketing strategy
Manage Public Relations of brand and company
Ensure marketing collateral adhere to brand guidelines
Lead and work closely with Marketing team
Requirements
Min Degree in Marketing/Branding/Comms or related course of studies
Possessed a Class 3 license & own a vehicle will be an advantage
Familiar with MS Office & Social Media Channels
Have a flair for writing/design
Proficiency in web, graphic design and photography
Familar with Woo commerce, Wordpress development, Plugins management and updates, User Interface, Adobe Illustrator
Experience with SEO & SEM
Must have Excellent verbal and written English communication skills
Good aesthetic judgement
Budget sensitivity
Initiative, meticulous, Great team player or leader
Good organization and planning skills
Resourceful, flexible and responsive in dealing with people
Must have Photography & Videography Skills
Ability to work under pressure, short deadlines, must be able to work outside working hours if require during events