Marketing & Communications Executive

TRANS SWIFT LINE PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading company in the aviation sector is seeking a Marketing Analyst / Communications Specialist. You will lead strategic marketing efforts for Garuda Indonesia and Citilink, focusing on campaign management and brand visibility. The ideal candidate is experienced in marketing planning and possesses strong analytical skills, ensuring content aligns with brand strategies in the vibrant Singapore market.

Qualifications

• Degree in Marketing, Communications, or related field.
• Strong experience in marketing planning and campaign execution.
• Solid understanding of brand strategy and audience segmentation.

Responsibilities

• Develop and execute annual and quarterly marketing plans.
• Oversee end-to-end marketing campaigns from ideation to performance analysis.
• Collaborate with cross-functional teams and track KPIs for improvements.

Skills

Marketing planning

Campaign execution

Performance reporting

Project coordination

Stakeholder management

Multitasking

Digital tools proficiency

Education

Degree in Marketing, Communications, or related field

Tools

Adobe Creative Suite

Social media platforms

Analytics dashboards

Job description

Marketing Analyst / Communications

– Strategic Marketing & Brand Development
Shape the future of two iconic airline brands in Singapore.

Garuda Indonesia (GA) and Citilink Indonesia (QG) are looking for a Marketing Analyst / Communications Specialist with a strategic mindset and creative edge.

This role is ideal for a marketing professional who thrives on planning, coordination, and data-driven decision-making—while still bringing campaigns to life through compelling content and strong brand presence.

What You’ll Do:

• Strategic Planning: Develop and execute annual and quarterly marketing plans aligned with brand goals and regional market dynamics.
• Campaign Management: Oversee end-to-end marketing campaigns—from ideation and planning to execution and performance analysis.
• Cross-Functional Coordination: Collaborate with sales, operations, and external partners (banks, tourism boards, airport authorities) to deliver integrated marketing initiatives.
• Performance Analysis: Track KPIs, analyze campaign results, and deliver actionable insights to improve future marketing efforts.
• Content Oversight: creation of visuals, social media content, and promotional materials to ensure strategic alignment and brand consistency.
• Digital & Event Strategy: Maintain and update web content with a focus on user engagement, and coordinate key local events to drive brand visibility and customer engagement.
• Calendar & Budget Management: Maintain a marketing calendar for Singapore, track budgets, and ensure timely execution of activities.

What You Bring:

• A degree in Marketing, Communications, or related field
• Strong experience in marketing planning, campaign execution, and performance reporting
• Solid understanding of brand strategy and audience segmentation
• Skilled in project coordination, stakeholder management, and multitasking
• Proficiency in digital tools (e.g., Adobe Creative Suite, social media platforms, analytics dashboards)
• Bonus: Background in aviation, tourism, or regional marketing in Singapore