Marketing Communications Executive

HEINEKEN ASIA PACIFIC PTE LTD; Singapore; Vor Ort; SGD 56.000 - 89.000; Vollzeit

Benefits dieser Stelle

Medical benefits

Performance bonuses

Staff perks

Career progression

Zusammenfassung

HEINEKEN ASIA PACIFIC PTE LTD is seeking a Marketing Communications Executive to craft and drive integrated brand campaigns across digital, print, and experiential channels in Singapore. You will collaborate with cross-functional teams to maximize brand impact and maintain regulatory compliance.

The role emphasizes strong copywriting, project management, and stakeholder engagement, with exposure to FMCG dynamics and a global, multinational environment.

Qualifikationen

• Bachelor's degree in Communications, Marketing, PR, or related field.
• 2–4 years in marketing communications, PR, or brand management (FMCG or lifestyle a plus).
• Strong copywriting, editing, and verbal communication skills.
• Proven ability to manage multiple campaigns under tight deadlines.

Aufgaben

• Plan and execute end-to-end marketing communications campaigns across digital, print, and experiential channels.
• Manage social media channels and content calendars for engagement and community growth.
• Coordinate media relations, press events, product launches, and experiential activations.
• Track campaign performance, media coverage, and ROI; prepare reports for senior management.
• Ensure materials align with brand guidelines and regulatory frameworks.
• Collaborate with trade marketing, sales, and product teams to align messaging with business goals.
• Monitor trends and consumer insights to identify new opportunities.
• Manage budgets, vendor invoicing, and administrative workflows within marketing.

Kenntnisse

Copywriting & editing

Verbal communication

Project management

Digital marketing tools

Analytics platforms

Content creation software

Stakeholder management

Interpersonal skills

Ausbildung

Bachelor's Degree in Communications/Marketing/PR

Jobbeschreibung

About the role

We are seeking a dynamic, creative, and results-driven Marketing Communications Executive to manage brand campaigns, drive public relations initiatives, and elevate our brand portfolio across diverse consumer channels. The successful candidate will be responsible for executing integrated marketing communications campaigns, managing media and agency relationships, producing engaging consumer content, and collaborating with cross-functional commercial teams to maximize brand impact.

Key responsibilities

• Plan and execute end-to-end marketing communications campaigns across digital, print, and experiential channels to support brand growth.
• Manage social media channels and digital content calendars to drive active engagement, brand loyalty, and community growth.
• Coordinate media liaison, press events, product launches, and experiential marketing activations.
• Track and evaluate campaign performance metrics, media coverage, and return on investment (ROI), preparing reports for senior management.
• Ensure all marketing materials strictly adhere to corporate brand guidelines and local regulatory frameworks.
• Work closely with trade marketing, sales, and product management teams to align communication strategies with business objectives.
• Monitor industry trends, competitor activities, and consumer insights to identify new marketing opportunities.
• Manage project budgets, vendor invoicing, and administrative workflows within the marketing department.

About you

• Bachelor's Degree in Communications, Marketing, Public Relations, Business Administration, or a related discipline.
• At least 2–4 years of relevant corporate experience in marketing communications, public relations, or brand management (FMCG or lifestyle industry experience is a strong advantage).
• Exceptional copywriting, editing, and verbal communication skills.
• Strong project management abilities with a proven track record of handling multiple campaigns concurrently under tight deadlines.
• Familiarity with digital marketing tools, analytics platforms, and content creation software.
• Excellent interpersonal and stakeholder-management skills with a collaborative, team-oriented mindset.

Benefits

• Competitive monthly salary based on qualifications and experience.
• Full-time employment with a standard 5-day work week.
• Opportunity to work with globally recognized brands in a leading multinational environment.
• Comprehensive medical benefits, performance bonuses, and staff perks, subject to company policy.
• Excellent career progression pathways within a global organization.

About us

HEINEKEN ASIA PACIFIC PTE LTD is a leading multinational organization operating in Jurong East, West Region, Singapore.