Marketing Communication Executive

Kao Singapore Private Limited; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading company in the beauty and luxury sector seeks a Marketing Specialist. The role involves managing campaigns, creating engaging content, and fostering social media engagement. The ideal candidate is a creative thinker with experience in branding and a strong understanding of digital marketing best practices.

Qualifications

• 1+ years experience in branding and marketing.
• Bilingual in English and Chinese, both verbally and in writing.
• Basic knowledge in reporting, SEO, and Google Analytics.

Responsibilities

• Develop and oversee integrated marketing communication campaigns.
• Manage content for social media and analyze performance metrics.
• Coordinate public relations activities, ensuring consistent media coverage.

Skills

Creativity

Communication

Market Research

Social Media Management

Analytical Skills

Education

Graduate Diploma in Marketing

Tools

Photoshop

Powerpoint

Excel

Job description

Responsibilities:

1. Marketing Campaign Management

   • Develop and oversee integrated marketing communication campaigns across various channels.

   • Analyse campaign performance metrics and recommend improvements for enhanced effectiveness.

2. Content Creation

   • Develop engaging and impactful content for POSM, salon in-salon support request, and social media platforms.

   • Ensure all content aligns with the company’s brand guidelines and objectives.

3. Social Media Management

   • Strategize, curate, and manage content for the company’s social media platforms to foster engagement and community growth.

   • Monitor social media trends, respond to comments and messages promptly, and ensure a positive brand image is maintained online.

   • Collaborate with creative teams to design visually appealing posts, reels, and videos.

   • Analyse performance data from social media campaigns and prepare regular reports on audience engagement and growth.

4. Public Relations Coordination

   • Work closely with the Public Relations agency to adapt and review press releases, media kits, and other external communication materials.

   • Coordinate with the agency to ensure consistent media coverage and favourable brand visibility.

5. Brand Management

   • Ensure consistent branding and messaging across all marketing and communication materials.

   • Conduct regular audits of marketing materials to ensure alignment with company objectives.

6. Stakeholder Collaboration

   • Liaise with internal teams such as sales, product development, and design to align marketing communication strategies with business goals.

   • Manage external partnerships with vendors and service providers to ensure timely delivery of marketing materials.

7. Market Research

   • Conduct research to identify audience preferences and industry trends.

   • Use insights to inform content creation and campaign strategies.
     

Requirements:

• Graduate Diploma in Marketing.

• Experience (1+ years) in branding and marketing.

• Working with influencers and experience working within an agency or managing agency partners would be advantageous.

• Creative thinker with basic understanding of marketing mix and best practices, specifically in beauty, fashion, and luxury goods is preferred.

• Basic knowledge in reporting and data analytics, SEO and Google Analytics.

• Communication – ability to communicate bilingual (English and Chinese) both verbally and in writing, clear priorities and progress tied to business results in common format.

• Systems - knowledge of digital and social platforms and analytical tools.

• Software – Photoshop, Powerpoint, Excel or any design software.