Marketing , Brands & Communications Manager

Sodexo; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading global services company in Singapore seeks a Marketing Manager to lead strategic marketing initiatives, conceptualize campaigns, and develop client-focused content. The ideal candidate will have over 8 years in marketing, including significant experience in branding, along with strong digital skills and project management abilities. This role offers the opportunity to create impactful marketing solutions in a collaborative environment.

Qualifications

• Experience across sectors including education, facilities management, and/or food industry.
• Ability to work independently and in teams.

Responsibilities

• Lead strategic marketing for the Sodexo brand.
• Conceptualize and execute marketing campaigns.
• Create content like articles and newsletters.
• Drive tracking of marketing campaigns.

Skills

Written and Verbal fluency in English

Ability to manage multiple projects

Digital native understanding of social marketing

Innovative and driven

Storytelling through content

Education

8 years+ experience in product marketing/branding

Minimum 4 years’ experience in core marketing

Tools

Photoshop

Illustrator

Video editing tools

Job description

Purpose of the Job – State concisely the aim of the job.

• Strategize, build and execute effective marketing campaigns around Sodexo brand, key industry functions and support outstanding clients and consumers experience.
• Create outstanding client and consumer experience, solutions to support sales and business growth.
• Be an active creator, contributor, and participant to the MYSG Marketing function.

Main assignments – Indicate the main activities / duties to be conducted in the job.

• Lead strategic marketing for Sodexo brand which includes Sodexo services lines, products, engagement initiatives and more.
• Conceptualize and own a rolling 360 marketing calendar for our strategic initiatives including but not limited to our brand, education and corporate services sites.
• Conceptualize and execute key marketing campaigns with the operations, Food and FM platform teams.
• Create written content such as thought leadership articles, blogs, client newsletters and press releases.
• Market and advocate the services playbook enabling the business teams to leverage the breadth of our solutions.
• Embrace the digital transformation of business and support the creation of new services and offerings.
• Lead the service life cycle process end to end for innovation projects through cross functional teams and drive high quality executions.
• Drive tracking and assume accountability on marketing campaigns and strategic projects.
• Develop partnerships with agencies and drive work streams to deliver high quality solutions, branding and client pitches
• Drive RoI led initiatives and campaigns that support the wider business.
• Develop excellent client pitches, on site and online deployment and sales toolkits.
• Work closely with business, sales, finance, Food and FM Platform, communications, regional and global marketing.

Person Specification – Indicate the skills, knowledge and experience that the job holder should require to conduct the role effectively

• Written and Verbal fluency in English combined with the skills to tell compelling stories through content.
• Curious, passionate, innovative and driven to create lasting marketing impact onsite and offsite.
• Digital native with working understanding of social marketing and appreciates technology.
• Ability to manage multiple time-sensitive projects simultaneously without the support of a large team.
• Ability to work both independently and in close collaboration with a wide variety of stakeholders
• Ability to self-motivate in a fast paced, multifaceted environment
• Good judgement and understanding of on audiences / personas.
• Experience across sectors including education, facilities management and/or the food industry.
• Working knowledge of Photoshop/Illustrator and/or other design and video editing tools
• 8 years + experience of which 6 years in product marketing/branding in a relevant industry and minimum 4 years’ experience in core marketing

Competencies – Indicate which of the Sodexo core competencies and any professional competencies that the role requires

1. Industry Acumen
2. Innovation and Change
3. Rigorous Management of Results
4. Brand Notoriety
5. Campaign Execution
6. Planning and Organizing
7. Marketing strategy
8. Brand Strategy