Marketing Associate

Lendela; Singapore; On-site; SGD 45,000 - 65,000; Full time

Job summary

A fast-growing fintech company in Singapore is seeking a Full Stack Marketing Associate to execute data-driven marketing campaigns across digital channels. This role emphasizes creativity, analysis, and the ownership of performance metrics. Ideal candidates have CRM or digital marketing experience and a passion for learning and adapting quickly in a dynamic environment.

Qualifications

• Marketing experience preferably in CRM or digital marketing.
• A mix of creativity and analytical thinking.
• Comfortable with design guidelines and tools.

Responsibilities

• Own CRM performance and execute lifecycle campaigns.
• Design brand-compliant digital assets.
• Run structured experiments to improve funnel performance.

Skills

A/B testing

CRM experience

Creativity

Analytical thinking

Data-driven decision-making

Detail-oriented

Quick adaptability

Tools

Excel/Sheets

Figma

Canva

Capcut

Adobe Suite

Job description

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Building Purposeful Brands | Growth Marketing | Fintech

Founded in 2018,Lendelais a fast-growing fintech on a mission to simplify financing and enable greater financial access. Our platform matches borrowers with personalised loan options through a simple application, empowering borrowers with choice and transparency while offering an alternative to the cumbersome and opaque traditional lending landscape.

Since our inception, we have facilitated over 400,000 loan applications alongside more than 100 lending partners. In 2023, we successfully raised US$5 million in an oversubscribed Series A to scale our unique model across Asia Pacific. Our backers include Singlife co-founder Walter de Oude’s Chocolate Ventures as well as prominent Singapore-based VC firm Cocoon Capital. Lendela currently serves customers in Singapore, Hong Kong, and Australia.

Your growth is our success:We believe that when you get to achieve your potential, consumers, investors, and the team all win. This is why we’re as invested in the company’s success as we are in yours, and joining us means that you’ll be working alongside people who genuinely want you to be the best you can be.

We’re in an industry with massive growth potential and huge challenges to solve:The global lending industry is vibrant, varied, and ripe for exponential growth — and we’re riding it hard. We have a significant advantage in APAC and are well-placed to solve the problems in the industry today. Joining us means that you’ll be at the forefront of this transformation.

We’re global and diverse:We operate across four exciting markets and are home to dozens of subject matter experts who honed their expertise in some of the world’s most recognisable companies. This means that you’ll get to work with diverse teams, expose yourself to game-changing ideas, and grapple with challenging problems every day.

We’re driven by what works:We’re guided by data in whatever we do, and we measure the results of every decision we make to ensure we’re constantly optimising for our business objectives. Joining us means you’ll get to embrace this data-driven way of working alongside true champions of it, aligning your growth with the outcomes you achieve.

About Lendela

Founded in 2018,Lendelais a fast-growing fintech on a mission to simplify financing and enable greater financial access. Our platform matches borrowers with personalised loan options through a simple application, empowering borrowers with choice and transparency while offering an alternative to the cumbersome and opaque traditional lending landscape.

Since our inception, we have facilitated over 400,000 loan applications alongside more than 100 lending partners. In 2023, we successfully raised US$5 million in an oversubscribed Series A to scale our unique model across Asia Pacific. Our backers include Singlife co-founder Walter de Oude’s Chocolate Ventures as well as prominent Singapore-based VC firm Cocoon Capital. Lendela currently serves customers in Singapore, Hong Kong, and Australia.

Why join us?

Your growth is our success:We believe that when you get to achieve your potential, consumers, investors, and the team all win. This is why we’re as invested in the company’s success as we are in yours, and joining us means that you’ll be working alongside people who genuinely want you to be the best you can be.

We’re in an industry with massive growth potential and huge challenges to solve:The global lending industry is vibrant, varied, and ripe for exponential growth — and we’re riding it hard. We have a significant advantage in APAC and are well-placed to solve the problems in the industry today. Joining us means that you’ll be at the forefront of this transformation.

We’re global and diverse:We operate across four exciting markets and are home to dozens of subject matter experts who honed their expertise in some of the world’s most recognisable companies. This means that you’ll get to work with diverse teams, expose yourself to game-changing ideas, and grapple with challenging problems every day.

We’re driven by what works:We’re guided by data in whatever we do, and we measure the results of every decision we make to ensure we’re constantly optimising for our business objectives. Joining us means you’ll get to embrace this data-driven way of working alongside true champions of it, aligning your growth with the outcomes you achieve.

Job Overview

Some people look for a job. Others look for a challenge—an opportunity to build, experiment, and drive real business results. If you’re someone who thrives on marketing throughcreativeexecution, data-backed thinking, and owning performance metrics, you’ll love being our new Full Stack Marketing Associate.

You’ll be responsible for executing marketing campaigns across a variety of channels, from CRM and lifecycle campaigns to digital creative assets. You’ll work closely with our marketing team to develop and optimize campaigns that drive measurable results, while constantly learning from data and testing new ideas. This role is ideal for someone who is eager to learn, quick to act, and ready to take on new challenges.

This is not your typical marketing role. If you’re someone who thrives on owning campaigns end-to-end, testing bold ideas, and driving results, we want you. You’ll be given the autonomy to make impactful decisions and see your work translate into real business growth.

Responsibilities

• Own CRM performance: Plan and execute lifecycle campaigns across email, SMS, and other owned channels to drive activation and conversion.
• Design brand-compliant assets: Create high-quality social-native creatives, and other digital assets that align with Lendela’s brand guidelines
• Run structured experiments: Test messages, timings, and sequences to improve funnel performance — and report on what worked and why.
• Support SEO and content strategy: Help scale search-led acquisition by optimising content performance and testing content ideas with data.
• Drive affiliate & KOL performance: Help track, evaluate, and grow scalable partnerships with a focus on lead quality and business impact.
• Create content that converts: Develop and design full funnel creatives across formats and channels including social-native content
• Collaborate across functions: Work closely with product, design, and leadership to scope and push forward high-impact marketing initiatives.

Qualifications & Skills

• Marketing experiencepreferably in CRM, lifecycle, or digital marketing with an understanding ofA/B testingandperformance metrics.
• A mix of creativity and analytical thinking: You can createon-brand contentthat speaks to different funnel stages, knowing how to adjust your creatives to either drive conversions or boost engagement based on the campaign goal.
• You follow design guidelines with precision, whether it's an ad, email or social post, ensuring every piece is visuallyconsistentandpurpose-drivenaccording to funnel stage.
• Comfortable with tools likeExcel/Sheets,Figma,Canva,Capcut, andAdobe Suite
• Data-driven decision-maker: You know when totake directionbut are also confident inmaking decisionsindependently based on what thedatatells you, whether it’s pivoting on messaging or creative.
• Detail-oriented: You ensure that every campaign istrackedandreportedwith timeliness, it's natural for you to keep a close eye on performance.
• Curious and eager to learn.You thrive ontesting new ideas, learning from what works, and continuously seeking ways to improve the performance of your campaigns.
• Quick to adapt: You’re comfortable working in a fast-paced environment,learning on the goand adjusting quickly to changing priorities and feedback.

Interested candidates should apply on https://careers.lendela.com/jobs/6290966-marketing-associate

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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