Marketing Associate

KOH BUS TRANSPORT SERVICE PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A transport service company in Singapore is looking for a Marketing Specialist responsible for SEO, Google Ads, and digital visibility, alongside content creation and campaign execution. The ideal candidate should have 2-4 years' experience and proficiency in both online and offline marketing strategies. The role offers competitive salary and professional development opportunities.

Benefits

Competitive salary

Opportunities for professional development

End-to-end ownership of marketing responsibilities

Qualifications

• 2–4 years’ experience in a multi-faceted marketing role.
• Proven skills in SEO, Google Ads campaign management.
• Strong communication, organisation, and multitasking abilities.

Responsibilities

• Perform keyword research and implement SEO strategies.
• Manage and update the company’s WordPress website.
• Plan and produce engaging video and written content.
• Execute on-the-ground promotional activities.
• Create and manage targeted email campaigns.
• Build and maintain relationships with partners.
• Track and report on KPIs across all channels.
• Handle inbound customer calls and support.

Skills

SEO

Google Ads

Social Media Management

Tools

Microsoft Office

Canva

Adobe Photoshop

Adobe Premiere Pro

WordPress

Job description

Key Responsibilities

1. SEO, Google Ads & Digital Visibility

• Perform keyword research and implement SEO strategies to improve search rankings.
• Optimise website pages, blog posts, and multimedia content for search engines.
• Monitor and analyse site performance using Google Analytics and other SEO tools.
• Stay updated on SEO trends, algorithm changes, and best practices.
• Work with external SEO vendors to coordinate campaigns, review results, and ensure alignment with brand goals.
• Plan, execute, and manage Google Ads campaigns (Search, Display, Video), including keyword targeting, ad copywriting, bid strategy, and conversion tracking.
• Optimise ad performance to maximise ROI, monitor budget spend, and prepare performance reports.

2. Website Management & Technical Administration

• Manage and update the company’s WordPress website.
• Handle hosting, domain renewals, and security (SSL, backups, malware protection).
• Troubleshoot and coordinate technical fixes with hosting providers when issues arise.
• Ensure mobile responsiveness and fast load times for optimal user experience.

3. Content Creation & Social Media Management

• Plan and produce engaging video, photo, and written content for TikTok, Instagram, Facebook, and LinkedIn.
• Film and edit videos to showcase services, drivers, and company culture.
• Create high-quality photography for marketing campaigns and service promotion.
• Develop content calendars, schedule posts, and engage with followers to build community.
• Analyse engagement metrics and adjust strategies for better performance.

4. Offline Marketing & Campaign Execution

• Plan and execute on-the-ground promotional activities (e.g., flyers at transport hubs, shift worker mobilisation for new services).
• Know how to find and recruit shift workers via Telegram groups, community boards, and other relevant channels.
• Coordinate street teams and event staff for activations.
• Design and distribute printed marketing materials (flyers, posters, banners).
• Design company paraphernalia (e.g., T-shirts, uniforms, promotional merchandise) to strengthen brand visibility.
• Build relationships with local businesses and community groups for brand exposure.

5. Email Marketing & Customer Communications

• Create and manage targeted email campaigns for new services, promotions, and client updates.
• Maintain and segment customer email lists.
• Monitor campaign open rates, click-through rates, and conversions.
• Personalise communications to improve engagement and retention.

6. Partnerships & Industry Relations

• Build and maintain relationships with subcontractors, vendors, and industry stakeholders.
• Coordinate joint promotions and co-branded initiatives.
• Maintain a database of partners for marketing collaboration opportunities.

7. Marketing Data, Reporting & Analysis

• Track and report on KPIs across all channels (SEO, Google Ads, social media, email, offline).
• Conduct market and competitor research to identify growth opportunities.
• Prepare monthly marketing performance reports for management.

8. Administrative & Customer Support

• Handle inbound customer calls, emails, and ad hoc booking requests.
• Manage customer databases and contracts.
• Coordinate with operations to ensure smooth service delivery.
• Provide administrative support for marketing events and operational projects.

Requirements

• 2–4 years’ experience in a multi-faceted marketing role (covering at least 3 of the above areas).
• Proven skills in SEO, Google Ads campaign management, and social media content creation.
• Proficiency in Microsoft Office, Office 365, and design tools (Canva, Adobe Photoshop, Premiere Pro, or similar).
• Familiarity with WordPress website admin and basic HTML/CSS knowledge preferred.
• Experience in both online and offline campaign execution.
• Strong communication, organisation, and multitasking abilities.
• Detail-oriented, with the ability to work independently and meet deadlines.

What We Offer

• End-to-end ownership of marketing across multiple channels.
• A role that blends creative, technical, and operational skills.
• Competitive salary
• Opportunities for professional development in both marketing and operations.