Marketing Assistant Manager (5days office hour, good career progression) #HCL

Marketing Assistant Manager (5days office hour, good career progression) #HCL

Key Responsibilities

• Lead and implement strategies to grow audience engagement and presence across key social media platforms.
• Oversee content planning and development for channels on various platforms.
• Manage and optimize paid social media campaigns to maximize performance and return on investment.
• Monitor digital trends, audience behavior, and competitive activity to inform strategy.
• Analyze campaign performance and generate reports to improve future initiatives.
• Build and maintain relationships with media contacts, influencers, and external partners.
• Prepare and distribute press materials including media releases and corporate updates.
• Manage key stakeholder communications and collaborate with partners on branding opportunities.
• Lead initiatives to build thought leadership and enhance public perception.
• Work closely with internal teams to plan and implement marketing campaigns tailored to business objectives.
• Identify and coordinate strategic partnership opportunities to boost brand exposure.
• Negotiate media placements, sponsorships, and promotional collaborations.
• Support the execution of co-branded campaigns and partnership initiatives.
• Ensure consistency in brand voice and visual identity across all marketing and communication materials.
• Oversee content development, including copywriting and storytelling, for both internal and external use.
• Collaborate with creative teams and vendors to develop marketing assets and campaign content.
• Track and analyze campaign effectiveness and audience engagement metrics.
• Provide actionable insights and recommendations to enhance marketing performance.
• Stay informed on market trends, competitor activity, and consumer behavior to inform strategy.

Requirements

• Minimum 3 years of experience in marketing, communications, or a related field.
• Demonstrated experience in managing social media accounts and public relations initiatives.
• Strong written and verbal communication skills.
• Familiarity with media outreach, influencer marketing, and partnership development.
• Proficient in using analytics tools to measure and optimize campaign performance.
• Ability to manage multiple projects and meet deadlines in a dynamic work environment.

Recruit Express Pte Ltd (Healthcare & Lifesciences Division)