Marketing Assistant

Primary Responsibilities:

1. Execute trademarketing activation plans across both offline (and some online) for our retail partner channels.
2. Work closely with the marketing/sales team to propose integrated marketing plans (online, offline, and mobile) for new game launches, key offline campaigns, and events followed by the preparation of completed marketing activities reports.
3. Conduct regular store visits to understand brand positioning within the channels and identify ways to improve brand awareness, exposure, and sales.
4. Develop and deliver best-in-class POSMs and/or visual displays to enhance brand recall among customers for our suppliers and retail partners.
5. Work closely with the sales and marketing team to roll out sales/collaboration/promotion campaign mechanics for offline/online retail channels.
6. Assist in the management of the trademarketing budget to ensure efficient spending to meet marketing objectives.

Secondary Responsibilities:

1. Brief creative agency/printing supplier on printing and delivery of creative marketing collaterals, promotion/event materials, store displays, point-of-sale, and signage.
2. Track marketing ROI and promotion efficiency to ensure the best outcomes for any trade/marketing support to retail partners.
3. Assist in digital marketing such as copywriting, digital media, and social media; familiar with advertising formats and campaign setups on Facebook, Instagram, Google (SEO/SEM), TikTok, and LinkedIn.
4. Other ad-hoc duties as assigned by the management.

Requirements:

1. Minimum NITEC in Business/Marketing/Visual Merchandising or its equivalent.
2. Preferably 1 - 2 years of relevant working experience in Trade Marketing, Retail, Startups, or FMCG.
3. Proficient in using Microsoft applications including Word, PowerPoint, Excel, and Google Workspace.
4. Good written and verbal communication skills.
5. Must be independent, resourceful, proactive, and self-initiated with the ability to multi-task and work in a fast-paced environment with minimum supervision.
6. Basic knowledge of image and video editing software will be an added advantage.
7. Knowledge of gaming products and software will be an added advantage.