MARKETING AND SALES REPRESENTATIVE (FOOD & BEVERAGE SERVICES)

BBQ WHOLESALE CENTRE PTE. LTD.; Singapore; Remote; SGD 50,000 - 70,000; Full time

Job summary

A retail company in Singapore seeks a creative Marketing Specialist to manage its Xiao Hong Shu marketing strategy. The role involves creating engaging content, developing social media campaigns, and analyzing performance to drive retail sales growth. Candidates should be fluent in Mandarin and possess a strong understanding of Chinese social media trends. Experience in e-commerce or retail sales is essential.

Qualifications

• Native/fluent Mandarin speaker with basic English communication.
• Deep understanding of Xiao Hong Shu platform and Chinese social media trends.
• Experience in social media marketing, e-commerce, or retail sales.
• Creative mindset with excellent content creation skills.
• Strong analytical skills and data-driven approach.

Responsibilities

• Create engaging content for Xiao Hong Shu platform.
• Develop and execute social media marketing campaigns.
• Build relationships with KOLs/influencers.
• Analyze platform trends and optimize content performance.
• Support retail sales initiatives.

Skills

Content creation

Social media marketing

Analytical skills

Relationship building

Job description

Join our dynamic team as we expand our digital presence on China's hottest social commerce platform! We're seeking a creative, results-driven individual to manage our Xiao Hong Shu (Little Red Book) marketing strategy and drive retail sales growth.

Key Responsibilities:

• Create engaging content for Xiao Hong Shu platform (posts, videos, live streams)
• Develop and execute social media marketing campaigns
• Build and maintain relationships with KOLs/influencers
• Analyze platform trends and optimize content performance
• Support retail sales initiatives and customer engagement
• Monitor competitor activities and market trends

Requirements:

• Native/fluent Mandarin speaker with basic English communication
• Deep understanding of Xiao Hong Shu platform and Chinese social media trends
• Experience in social media marketing, e-commerce, or retail sales
• Creative mindset with excellent content creation skills
• Strong analytical skills and data-driven approach