MARKETING AND SALES EXECUTIVE (FOOD & BEVERAGE SERVICES)

SKY EMPLOYMENT PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company seeks a Marketing Coordinator to support market research, campaign execution, and product launches in the FMCG sector. The ideal candidate will possess a Bachelor's degree and 2-5 years of marketing experience, strong project coordination skills, and proficiency in digital marketing. This role involves collaboration across teams and ensuring consistent brand messaging.

Qualifications

• 2-5 years of marketing experience, preferably in FMCG.
• Fresh graduates welcome.
• Experience in supporting multi-market campaigns is a plus.

Responsibilities

• Conduct market research and competitor analysis.
• Support development and execution of marketing campaigns.
• Ensure consistent brand messaging across all touchpoints.
• Coordinate product launches and marketing initiatives.
• Prepare reports and manage marketing documentation.

Skills

Project Coordination

Organizational Skills

Communication Skills

Creative Mindset

Attention to Detail

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Microsoft Office Suite

Adobe Suite

Canva

Job description

Key Responsibilities:

1. Market & Consumer Research Support

• Assist in conducting market research and competitor analysis to identify trends, consumer behaviour, and product opportunities.
• Compile and analyse data to support market entry assessments and strategic planning.
• Contribute to the development of consumer profiles and regional marketing briefs.

2. Marketing Campaign Coordination

• Support the development and execution of integrated marketing campaigns, including digital, print, in-store, and influencer marketing.
• Coordinate product sampling, launch events, and promotional activities in collaboration with external partners and agencies.
• Track marketing activities and campaign performance to report on KPIs and suggest improvements.

3. Brand & Product Communication

• Ensure consistent brand messaging across all touchpoints, including product packaging, promotional materials, social media, and retail communications.
• Assist in the creation of marketing content (brochures, presentations, web content, etc.) tailored to specific regional markets.

4. Cross-functional Coordination

• Work closely with internal teams (Marketing, Sales, R&D, Operations) to support timely execution of marketing initiatives.
• Coordinate with product development and packaging teams to ensure all marketing elements are aligned with brand standards and market needs.

5. Product Launch Support

• Support planning and execution of new product launches across different markets.
• Assist in preparing product decks, launch kits, and training materials for sales and distribution teams.
• Monitor product launch performance and gather customer feedback for analysis and reporting.

6. Administrative & Reporting Duties

• Maintain marketing documentation, timelines, and budgets.
• Prepare reports, presentation decks, and competitive reviews for internal meetings.
• Manage vendor coordination, invoice processing, and purchase requisitions for marketing-related activities.

Qualifications & Skills:

Education:

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 2–5 years of marketing experience, preferably in the food and beverage or FMCG industry. Fresh graduates are welcome.
• Experience in supporting multi-market campaigns or working in an international environment is a plus.

Skills & Competencies:

• Strong project coordination and organizational skills.
• Solid understanding of marketing principles, digital channels, and consumer engagement strategies.
• Creative mindset with attention to detail and brand consistency.
• Ability to manage multiple tasks and meet deadlines in a dynamic environment.
• Proactive attitude with strong teamwork and communication skills.

Technical Skills:

• Proficiency in Microsoft Office Suite (PowerPoint, Excel, Word).
• Familiarity with design or content tools (e.g., Canva, Adobe Suite) is a plus.