MARKETING AND SALES EXECUTIVE (FOOD & BEVERAGE SERVICES)

SKY EMPLOYMENT PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading recruitment agency in Singapore is seeking a Marketing Coordinator to assist in market research, execute marketing campaigns, and ensure brand consistency across various platforms. The ideal candidate should have a degree in marketing or business and 2-5 years of relevant experience in the food and beverage or FMCG industry. Strong project coordination and communication skills are essential. This role offers a dynamic work environment with opportunities for growth.

Qualifications

• 2-5 years of marketing experience in food and beverage or FMCG industry preferred.
• Experience in supporting multi-market campaigns is a plus.
• Creative mindset with attention to detail.

Responsibilities

• Assist in conducting market research and competitor analysis.
• Support development and execution of marketing campaigns.
• Ensure consistent brand messaging across all touchpoints.
• Coordinate with internal teams to support marketing initiatives.
• Support planning and execution of new product launches.
• Maintain marketing documentation and prepare reports.

Skills

Project coordination

Organizational skills

Marketing principles

Consumer engagement strategies

Teamwork

Communication skills

Education

Diploma/Bachelor's degree in Marketing, Business, or Communications

Tools

Microsoft Office Suite

Design or content tools (e.g., Canva, Adobe Suite)

Job description

1. Market & Consumer Research Support

• Assist in conducting market research and competitor analysis to identify trends, consumer behaviour, and product opportunities.
• Compile and analyse data to support market entry assessments and strategic planning.
• Contribute to the development of consumer profiles and regional marketing briefs.

2. Marketing Campaign Coordination

• Support the development and execution of integrated marketing campaigns, including digital, print, in-store, and influencer marketing.
• Coordinate product sampling, launch events, and promotional activities in collaboration with external partners and agencies.
• Track marketing activities and campaign performance to report on KPIs and suggest improvements.

3. Brand & Product Communication

• Ensure consistent brand messaging across all touchpoints, including product packaging, promotional materials, social media, and retail communications.
• Assist in the creation of marketing content (brochures, presentations, web content, etc.) tailored to specific regional markets.

4. Cross-functional Coordination

• Work closely with internal teams (Marketing, Sales, R&D, Operations) to support timely execution of marketing initiatives.
• Coordinate with product development and packaging teams to ensure all marketing elements are aligned with brand standards and market needs.

5. Product Launch Support

• Support planning and execution of new product launches across different markets.
• Assist in preparing product decks, launch kits, and training materials for sales and distribution teams.
• Monitor product launch performance and gather customer feedback for analysis and reporting.

6. Administrative & Reporting Duties

• Maintain marketing documentation, timelines, and budgets.
• Prepare reports, presentation decks, and competitive reviews for internal meetings.
• Manage vendor coordination, invoice processing, and purchase requisitions for marketing-related activities.

Qualifications & Skills:

Education:

• Diploma/Bachelor's degree in Marketing, Business, Communications, or related field.
• 2–5 years of marketing experience, preferably in the food and beverage or FMCG industry. Fresh graduates are welcome.
• Experience in supporting multi-market campaigns or working in an international environment is a plus.

Skills & Competencies:

• Strong project coordination and organizational skills.
• Solid understanding of marketing principles, digital channels, and consumer engagement strategies.
• Creative mindset with attention to detail and brand consistency.
• Ability to manage multiple tasks and meet deadlines in a dynamic environment.
• Proactive attitude with strong teamwork and communication skills.

Technical Skills:

• Proficiency in Microsoft Office Suite (PowerPoint, Excel, Word).
• Familiarity with design or content tools (e.g., Canva, Adobe Suite) is a plus.