MARKETING AND SALES EXECUTIVE

PRINTECH INTERNATIONAL & CONSULTANT PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading consultancy is seeking a dynamic Marketing and Sales Executive to develop strategies, manage campaigns, and handle customer relationships. This role will engage in extensive market research and event promotions to drive company growth. The ideal candidate has a strong background in marketing and sales with excellent communication skills.

Qualifications

• Experience in sales and marketing with proven success.
• Strong communication and relationship management skills.
• Ability to create engaging digital content.

Responsibilities

• Develop and implement sales strategies to increase revenue.
• Plan and execute marketing campaigns to promote brand.
• Manage social media platforms and create engaging content.
• Promote and manage F&B events ensuring success.

Skills

Sales Strategy

Marketing Campaigns

Social Media Management

Event Coordination

Market Research

Customer Relationship Management

Budget Management

Job description

• Sales Strategy & Execution
  Develop and implement sales strategies to increase revenue.
  Identify and pursue new business opportunities (corporate clients, event bookings, partnerships).
  Conduct sales visits, cold calls, and follow-ups with potential customers.
  Maintain relationships with existing clients and grow account value.
• Marketing Campaigns
  Plan and execute marketing campaigns (online and offline) to promote the brand and offerings.
  Work with graphic designers or digital teams to produce marketing materials, menus, and posters.
  Coordinate seasonal promotions, festive campaigns, and special offers.
• Social Media & Digital Marketing
  Manage company’s social media platforms (Facebook, Instagram, TikTok, etc.).
  Create engaging content to increase brand awareness and customer engagement.
  Monitor analytics and adjust strategies for better performance.
• Event Coordination & Promotion
  Promote and manage F&B events such as banquets, buffets, or catering services.
  Handle event inquiries, quotations, and follow-ups.
  Coordinate with operations team to ensure event success.
• Market Research & Competitor Analysis
  Conduct market research to identify trends and customer preferences.
  Monitor competitor activities, pricing, and promotions.
  Recommend adjustments to marketing strategy based on findings.
• Menu & Product Promotion
  Collaborate with the culinary team to promote new menu items.
  Prepare product briefs and highlight selling points to the sales team.
  Gather customer feedback for continuous improvement.
• Customer Relationship Management (CRM)
  Build and manage a customer database (e.g., loyalty program or mailing list).
  Implement initiatives to increase customer retention and satisfaction.
  Send e-newsletters or promotional messages to targeted audiences.
• Budget & Reporting
  Manage marketing budgets and track ROI.
  Prepare weekly/monthly reports on sales activities and campaign performance.
  Present results and proposals to management.
• Collaboration with Other Departments
  Work closely with kitchen, service, and operations teams to align marketing goals.
  Ensure consistent branding across all touchpoints.