Marketing and Events Executive (Entry Position)

VCUBE SCENTING; Singapore; On-site; USD 30,000 - 60,000; Full time

Job summary

This innovative firm seeks a dynamic marketing professional to enhance its digital presence and conduct engaging scent crafting workshops. The role involves planning and executing digital marketing strategies, analyzing performance metrics, and creating captivating content to attract and retain customers. Additionally, you will manage workshops, promote products, and build strong customer relationships. Join a creative team dedicated to making spaces smell beautiful while fostering an enjoyable and collaborative work environment. If you have a passion for marketing and events, this opportunity is perfect for you.

Qualifications

• Experience in digital marketing and social media management.
• Strong analytical skills to assess campaign performance.

Responsibilities

• Plan and execute digital marketing campaigns across various platforms.
• Conduct workshops on scent crafting and manage event logistics.

Skills

Digital Marketing

SEO/SEM

Google Ads

Social Media Marketing

Content Creation

Analytics (Google Analytics)

Customer Engagement

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

Meta Business Suite

Job description

Vcube Scenting

A fragrances and flavour house located in the heart of Singapore. Our forte is in conducting workshops and events on scent crafting; making spaces smell beautiful through ambient scenting and creating scented products for corporate gifting and weddings.

Job Description:

Marketing (50%)

• Plan, implement, and monitor digital marketing campaigns (Google Ads, social media ads, email marketing, SEO/SEM).
• Optimize marketing funnels to improve customer acquisition and retention.
• Analyze campaign performance and create regular reports using tools like Google Analytics and Meta Business Suite.
• Stay up to date with the latest digital trends, tools, and best practices.
• Develop and execute a content calendar across social media, blog, and email channels.
• Create engaging and visually appealing content (images, videos, reels, stories, graphics) tailored to each platform.
• Collaborate with brands, designers, and photographers for branded content.
• Write compelling copy for social media captions, website content, newsletters, and marketing materials.
• Grow and maintain an active online presence through interaction, engagement campaigns, and influencer collaborations.
• Monitor trends and use creative formats (e.g., reels, stories, challenges) to increase visibility and engagement.
• Support the development and launch of product, seasonal, or promotional campaigns.
• Represent the brand at events, pop-ups, and promotional activities.
• Assist in coordinating PR and influencer partnerships.

Workshop/Events (50%)

• Conduct, manage, or assist in workshops on scent crafting such as perfume and candle making.
• Promote and upsell retail products during workshops and events.
• Capture photos, gather Google reviews, and social media tags after each workshop.
• Prepare and pack materials for events/workshops.
• Build and maintain good relationships with customers to foster loyalty and retention.
• Assist in producing marketing materials (videos, pictures, blogs, etc.).
• Check inventory and ensure all materials are stocked and replenished.
• Manage display merchandise and maintain tidiness of the work area.
• Prepare retail products as needed.
• Ensure brand values, image, company regulations, and guidelines are upheld.
• Assist the CEO and team in other workshop, sales, and marketing activities as required.