Marketing and Communications Manager | Education

Hudson Singapore; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A reputable K-12 education institution in Singapore is seeking a seasoned marketing and communications professional. The role involves driving lead generation efforts and parent engagement through effective campaign management and strategic communication. Candidates should have a strong background in digital marketing and project management, with a proven track record in achieving measurable outcomes.

Qualifications

• 5+ years of experience in 360 marketing and internal communications.
• Strong understanding of digital channels for lead generation.
• Comfortable working in a lean team with a startup mindset.

Responsibilities

• Manage end-to-end marketing campaigns, both digital and offline.
• Lead planning and execution of parent events and community open houses.
• Develop communication plans to engage current and prospective families.

Skills

Project Management

Stakeholder Communication

Digital Marketing

Lead Generation

Commercial Acumen

Job description

A reputable K-12 education institution is seeking a seasoned marketing and communications professional to drive lead generation efforts and parent engagement. As an individual contributor, the successful candidate will effectively develop business cases to support its commercial objectives.

THE ROLE:

1. Set up and manage end-to-end marketing campaigns (digital and offline), including content planning, targeting, budget management, and reporting.
2. Build business cases to support marketing initiatives and events.
3. Track and optimize campaign performance.
4. Lead the planning and execution of prospective parent events, school fairs, and community open houses.
5. Develop supporting materials and communication touchpoints to enhance event experience and conversion rates.
6. Develop and execute communication plans to engage current and prospective families, including newsletters, notices, announcements, and campaign updates.

THE REQUIREMENTS:

1. 5+ years of experience in 360 marketing and internal communications from education or service-led industries.
2. Excellent project management and stakeholder communication skills.
3. Strong understanding and hands-on experience with digital channels for lead generation.
4. Comfortable working in a lean team, with a startup mindset and high standards.
5. Strong commercial acumen with a track record of delivering measurable marketing outcomes.

Please apply directly via this link or email your CV in Microsoft Word format to [e-mail]. Your interest will be treated with the strictest confidentiality.

Weetheng HENG
Reg. #: R21103472
Hudson RPO (Singapore) Pte Ltd
EA Licence #: 18C9146

Company information

Employment Agency licence No: 18C9146
Company UEN: 201733938H

Privacy Statement

Data collected will be used for recruitment purposes only. Personal data provided will be used strictly in accordance with the relevant data protection law and Hudson's privacy policy.