Marketing and Communications Manager

Activate Interactive; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading wearable technology company in Singapore is seeking a Marketing and Communications Manager to drive brand communication and customer engagement across Southeast Asia. The ideal candidate will develop regional marketing strategies, manage digital campaigns, and localize content to resonate with diverse markets. This role offers a dynamic work environment and opportunities for career growth in the health and wellness sector.

Benefits

Fun working environment

Employee Wellness Program

Qualifications

• 5-7 years in marketing roles, with 2+ years focused on SEA region.
• Deep understanding of SEA markets and consumer preferences.
• Strong digital marketing skills including performance marketing.

Responsibilities

• Develop and execute marketing strategies tailored to SEA markets.
• Manage digital campaigns on Meta, TikTok, Google, and regional platforms.
• Coordinate media outreach and manage relationships with regional media.

Skills

Digital marketing

Project management

Analytical skills

Creative thinking

Communication skills

Education

Bachelor's degree in Marketing, Communications, Business

Master's degree (preferred)

Tools

Meta Ads Manager

Google Analytics

HubSpot

Mailchimp

Canva

Job description

Headquartered in Singapore, Actxa Pte Ltd is a deep tech company founded in 2015 that leverages artificial intelligence to create next-generation preventive healthcare solutions.

We are an affiliated company by common shareholders with Activate Interactive Pte Ltd, which is indicated by the company logo at the top of this page.

Actxa creates evidence-based, personalized health insights in domains such as physical activities, sleep quality, body composition, stress and recovery, heart health, and blood glucose evaluation and monitoring.

To improve population health, Actxa establishes worldwide partnerships and research collaborations to develop critical preventive health models to help prevent chronic diseases such as diabetes and hypertension.

We believe in positively impacting the lives of people and the environment through technology. We are committed to providing a conducive environment for employees to realize their potential and drive innovation.

We offer opportunities for career growth and are seeking talented professionals to join our team.

More about us: https://www.actxa.com

Actxa is hiring for a Marketing and Communications Manager

We are a dynamic wearable technology company expanding across Southeast Asia, delivering health and wellness solutions. We seek a strategic and hands-on Marketing and Communications Manager to lead marketing, brand communication, and customer engagement in key SEA markets including Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines. The ideal candidate understands regional nuances, can localize messaging, and drive performance through digital and partner campaigns.

What will you do?

Regional Marketing Strategy

• Develop and execute marketing strategies tailored to each SEA market, aligned with brand and business objectives
• Analyze local consumer behaviors, market dynamics, and competitors to inform campaigns
• Adapt global marketing initiatives for local relevance and effectiveness

Brand & Content Localization

• Ensure messaging and content reflect cultural, linguistic, and lifestyle preferences
• Oversee production of region-specific assets including websites, social media, videos, and success stories
• Maintain brand voice while adapting for local language and tone

Digital & Influencer Marketing

• Manage digital campaigns on Meta, TikTok, Google, and regional platforms
• Build relationships with influencers, fitness communities, and wellness creators
• Optimize campaigns for engagement, acquisition, and conversion using data insights

Public Relations & Media

• Coordinate media outreach, press events, and launches in key cities
• Manage relationships with regional media outlets and reporters
• Craft regionally adapted press releases and coordinate translations

Partnerships & Go-to-Market Activities

• Collaborate with local distributors, e-commerce partners, and health/fitness organizations
• Support sales and marketing teams with co-branded campaigns
• Represent the brand at industry events and expos

Requirements

What are we looking for?

• Deep understanding of SEA markets, cultural nuances, and consumer preferences
• Proven experience managing integrated marketing campaigns in the region
• Strong digital marketing skills, including performance marketing and influencer outreach
• Excellent English communication skills; knowledge of Bahasa, Thai, or Vietnamese is a plus
• Strong project management, creative thinking, and analytical skills

Preferred Skills:

• Experience in wearable tech, consumer electronics, digital health, or lifestyle brands
• Familiarity with regional data privacy, health claims, and advertising regulations
• Hands-on experience with tools like Meta Ads Manager, Google Analytics, HubSpot, Mailchimp, Canva

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred)
• 5-7 years in marketing roles, with 2+ years focused on SEA region

Benefits

What do we offer?

• Fun working environment
• Employee Wellness Program

Actxa Pte Ltd is an equal opportunity employer. Employment decisions are based on merit and qualifications. We do not discriminate based on race, color, religion, gender, sexuality, national origin, age, disability, marital status, or other protected characteristics.

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