Marketing and Communications Manager

Activate Interactive Pte Ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading wearable technology company is seeking a Marketing and Communications Manager to spearhead initiatives across Southeast Asia. This role involves developing tailored marketing strategies, localizing content, managing digital campaigns, and enhancing brand presence in key regional markets. Ideal candidates will have extensive marketing experience in diverse SEA markets and a deep understanding of local consumer behavior.

Benefits

Fun working environment

Employee Wellness Program

Qualifications

• 5–7 years in marketing and communications roles.
• 2+ years in a regional or SEA-focused position.
• Strong digital marketing skills with an understanding of SEA markets.

Responsibilities

• Develop and execute marketing strategies for SEA markets.
• Adapt global marketing initiatives for local relevance.
• Manage digital campaigns and relationships with influencers.

Skills

Digital Marketing

Project Management

Communication

Analytical Skills

Education

Bachelor's degree in Marketing, Communications, Business

Master’s degree (preferred)

Tools

Meta Ads Manager

Google Analytics

HubSpot

Mailchimp

Canva

Job description

Full job description

Headquartered in Singapore, Actxa Pte Ltd is a deep tech company founded in 2015 that leverages artificial intelligence to create next generation preventive healthcare solutions.

We are an affiliated company by common shareholders with Activate Interactive Pte Ltd which company logo appears on the top of this page.

Actxa creates evidence-based, personalizes health insights in the domains of physical activities, sleep quality, body composition, stress and recovery, heart health and blood glucose evaluation and monitoring.

To improve population health, Actxa establishes worldwide partnerships and research collaborations to develop critical preventive health models to help people avert chronic diseases such as diabetes and hypertension.

We believe in positively impacting the lives of people around us and the environment we live in through the use of technology. Hence, we are committed to providing a conducive environment for all employees to realise their full potential, who in turn have the opportunity to continuously drive innovation.

We have opportunities for you to grow your career path and are looking for talented professionals to join our team.

More information about us: https://www.actxa.com

Actxa is hiring for Marketing and Communications Manager

We are a dynamic wearable technology company expanding our footprint across Southeast Asia, delivering next-generation health and wellness solutions. We are seeking a strategic and hands-on Marketing and Communications Manager to lead our marketing, brand communication, and customer engagement initiatives across key SEA markets including Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines. The ideal candidate understands the nuances of the region, can localize messaging, and drive performance through digital and partner-driven campaigns.

What will you do?

Regional Marketing Strategy

• Develop and execute marketing strategies tailored to each SEA market, aligned with brand and business objectives.

• Analyze local consumer behaviors, market dynamics, and competitors to inform campaign development.

• Adapt global marketing initiatives for local relevance and effectiveness.

Brand & Content Localization

• Ensure all messaging and content reflects the cultural, linguistic, and lifestyle preferences of target markets.

• Oversee production of region-specific assets including website content, social media, promotional videos, and customer success stories.

• Uphold brand voice while adapting for local language and tone when needed.

Digital & Influencer Marketing

• Manage digital campaigns across Meta, TikTok, Google, and regional platforms.

• Build and manage relationships with influencers, fitness communities, and wellness creators in each country.

• Optimize campaigns for engagement, acquisition, and conversion, using data-driven insights.

Public Relations & Media

• Coordinate media outreach, press events, and launches in key cities.

• Manage relationships with regional media outlets, tech bloggers, and healthcare reporters.

• Craft regionally adapted press releases and coordinate translations when needed.

Partnerships & Go-to-Market Activities

• Collaborate with local distributors, e-commerce partners, and health/fitness organizations to boost market reach.

• Support sales and channel marketing teams with co-branded campaigns and promotional materials.

• Represent the brand at SEA industry events, expos, and pop-ups.

Requirements

What are we looking for?

• Deep understanding of SEA markets, cultural nuances, and consumer preferences.

• Proven experience developing and managing integrated marketing campaigns in the region.

• Strong digital marketing skills, including performance marketing and influencer outreach.

• Excellent written and verbal communication skills in English; fluency or working knowledge of Bahasa, Thai, or Vietnamese is a plus.

• Strong project management, creative thinking, and analytical skills.

Preferred Skills:

• Experience in wearable tech, consumer electronics, digital health, or lifestyle brands.

• Familiarity with regional data privacy, health claims, or advertising regulations.

• Hands-on experience with tools like Meta Ads Manager, Google Analytics, HubSpot, Mailchimp, Canva, etc.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field (Master’s degree preferred).

• 5–7 years in marketing and communications roles, with 2+ years in a regional or SEA-focused position.

Benefits

What do we offer?

• Fun working environment

• Employee Wellness Program