Marketing and advertising planning manager

CHANGTING NETWORK TECHNOLOGY PTE. LTD.; Singapore; On-site; SGD 30,000 - 60,000; Full time

Job summary

A leading company specializing in cross-border advertising seeks a professional to manage advertisers across major overseas platforms. This role requires developing clients in mobile advertising and understanding various monetization methods. The ideal candidate will have significant experience and resources in the cross-border e-commerce sector.

Qualifications

• Familiarity with mobile advertising and overseas gaming industries.
• Rich experience in advertising platforms preferred.
• Practical experience in mobile Internet advertising commercialization and monetization forms.

Responsibilities

• Develop advertisers for overseas media platforms like Facebook and Google.
• Provide implementation plans and empower overseas companies.
• Understand the advertising industry and manage various customer types.

Skills

Understanding of cross-border e-commerce

Customer acquisition methodology

Experience in mobile advertising

Understanding of programmatic advertising

Job description

Job Description:

1. Responsible for the company's advertisers on Facebook, Google, Tiktok and other overseas media to meet the needs of overseas advertising.

2. Responsible for the company's development of advertisers suitable for RTB bidding advertising, to fully utilize the customer's website traffic, and to achieve the growth of the customer's independent station gmv.

3. Responsible for the development of agency investment and agency operation customers. Provide a complete implementation plan to empower all overseas companies. Have a certain understanding of cross-border e-commerce and have relatively rich cross-border resources. Able to develop and undertake various types of customers.

4. Understand the independent station advertising industry, have a deep understanding of the background of various types of customers, and have no bad debts such as overdue customers during the period of employment.

5. Understand the hot spots of the cross-border e-commerce advertising industry and the overseas direction of advertisers.

Job Requirements:

1. Familiar with overseas gaming, mobile advertising and other industries

2. Rich experience, extensive resources, clear customer acquisition methodology, and experience in advertising platforms or serving gaming companies are preferred;

3. Professional knowledge, practical experience in the commercialization of mobile Internet advertising, and understanding of monetization forms such as programmatic advertising, native advertising, and video advertising