Marketing and advertising planning manager

CHANGTING NETWORK TECHNOLOGY PTE. LTD.; Singapore; On-site; SGD 45,000 - 65,000; Full time

Job summary

A leading advertising technology company in Singapore seeks an experienced Advertising Account Manager to manage advertising relationships across platforms like Facebook and Google. Key responsibilities include developing agency clients and understanding the cross-border e-commerce landscape. Ideal candidates will have extensive industry knowledge and experience in mobile advertising.

Qualifications

• Familiarity with overseas gaming and mobile advertising industries.
• Rich experience in customer acquisition methodologies.
• Professional knowledge in mobile Internet advertising commercialization.

Responsibilities

• Manage relationships with advertisers on various platforms.
• Develop agency clients and implement advertising strategies.
• Understand trends in cross-border e-commerce advertising.

Skills

Knowledge of overseas gaming

Experience in mobile advertising

Customer acquisition methodology

Understanding of programmatic advertising

Experience serving gaming companies

Job description

Job Description:

1. Responsible for the company's advertisers on Facebook, Google, Tiktok and other overseas media to meet the needs of overseas advertising.

2. Responsible for the company's development of advertisers suitable for RTB bidding advertising, to fully utilize the customer's website traffic, and to achieve the growth of the customer's independent station gmv.

3. Responsible for the development of agency investment and agency operation customers. Provide a complete implementation plan to empower all overseas companies. Have a certain understanding of cross-border e-commerce and have relatively rich cross-border resources. Able to develop and undertake various types of customers.

4. Understand the independent station advertising industry, have a deep understanding of the background of various types of customers, and have no bad debts such as overdue customers during the period of employment.

5. Understand the hot spots of the cross-border e-commerce advertising industry and the overseas direction of advertisers.

Job Requirements:

1. Familiar with overseas gaming, mobile advertising and other industries

2. Rich experience, extensive resources, clear customer acquisition methodology, and experience in advertising platforms or serving gaming companies are preferred;

3. Professional knowledge, practical experience in the commercialization of mobile Internet advertising, and understanding of monetization forms such as programmatic advertising, native advertising, and video advertising