Marketing Analyst

Qantas Airways; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

Qantas is seeking a detail-oriented Marketing Analyst for its Singapore office. You will conduct market research, optimise campaigns, and enhance marketing dashboards to drive data-driven decisions for Qantas Group airlines in Asia. This role offers a great opportunity to work within a high-achieving team in a dynamic environment.

Benefits

Flexible leave options

Discounted air travel and accommodation deals

Medical Insurance and Wellness initiatives

Diverse and inclusive team environment

Qualifications

• Minimum 2 years’ experience in media or marketing analytics roles.
• Able to communicate insights clearly to non-technical audiences.

Responsibilities

• Conduct market research and analyse consumer insights.
• Evaluate campaign performance and provide actionable recommendations.

Skills

Media or marketing analytics

Data extraction

Data analysis

Data visualisation

Communication

Organisational skills

Education

Tertiary qualification in data science, mathematics, statistics, or related field

Tools

SQL

Excel

Power BI

Adobe Analytics

Google Analytics

DV360

SA360

Adobe Campaign

Job description

About Us

Founded in the Queensland outback in 1920, Qantas has grown to be Australia’s largest regional, domestic, and international airline. Qantas has a range of subsidiary businesses that support the overall operations of the Group. The Qantas Group’s main business is the transportation of customers and freight using two complementary airline brands — Qantas and Jetstar — operating regional, domestic, and international services.

Job Description

• Conduct market research and analyse consumer insights to inform marketing strategy and campaign optimisation across Qantas Group airlines in Asia
• Evaluate campaign performance and provide actionable recommendations to improve effectiveness and ROI
• Permanent role based in our Singapore office
  
  

We’ve always been pioneers, and we’re proud to see that spirit in our people today. Our resilience has helped us through good and tough times, and it still drives us to keep pushing the challenging expectations today.

We're looking for a Marketing Analyst, Asia to join our Marketing Channels & Performance team, supporting Qantas Group airlines throughout the region. In this key role, you'll be responsible for informing strategic marketing decisions by conducting in-depth market research and analysing consumer insights, directly influencing campaign planning and optimisation to ensure our marketing efforts are data-driven and aligned with commercial objectives, and evaluating the effectiveness of our marketing campaigns and channels to identify areas for improvement.

You'll also play a vital role in maintaining and enhancing our Asia marketing dashboards, ensuring data accuracy, clarity, and accessibility for regional stakeholders. This is an excellent opportunity for a detail-oriented and analytical marketer who thrives on transforming complex data into clear, actionable strategies that drive campaign success.

You’ll have –

• Minimum 2 years’ experience in media or marketing analytics roles.
• Tertiary qualification in data science, mathematics, statistics, or a related field.
• Proficient in SQL and Excel for data extraction, analysis, and reporting.
• Experience with analytics and marketing tools such as Adobe Analytics, Google Analytics, DV360, SA360, or Adobe Campaign.
• Skilled in Power BI with the ability to visualise and interpret complex data effectively.
• Excellent PowerPoint and data visualisation skills, enabling you to present complex insights clearly and compellingly.
• Able to communicate insights clearly to non-technical audiences across diverse teams.
• Experience working in a satellite office within a large multinational organisation.
• Strong organisational skills with the ability to manage multiple priorities in a fast-paced environment.
  
  

Why Qantas?

The Qantas employee benefits program offers amazing benefits that extend well beyond travel.

• We have flexible leave options: Make use of leave and flexible working opportunities
• We love to travel: Enjoy discounted air travel within Australia and across the globe, both for you and your family and friends, as well as exclusive deals on accommodation and holidays.
• We have you covered: Medical Insurance, access to Employee Assistance Programs, Wellness initiatives and more
• We are a diverse team: Join a fun group of people that are knowledgeable, experienced and high achieving
  
  

Qantas is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application. Your personal information will be kept confidential in compliance with relevant privacy legislation.

Be a part of something special and play your part in the Qantas story – get in touch today.

Applications close Sunday 13th July

Please note: applications will only be considered for candidates who have the right to work in Singapore without restriction or sponsorship.