Marketing AI & Data Analytics Specialist

Samsung Southeast Asia & Oceania; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Samsung Southeast Asia & Oceania is seeking a data analytics professional to join the Regional Marketing Team in Singapore. You will transform first‑party data into actionable insights, build BI and ML solutions, and automate analytics pipelines using AI agents or workflows.

You’ll partner with Strategy to deliver faster, data‑driven decisions across Samsung’s devices and consumer electronics categories. The role emphasizes hands‑on analytics, cloud tooling, and collaboration with marketing,

Qualifications

• Bachelor's degree required; Master’s in analytics/data science/AI is a plus.
• 2-5 years of experience in data analytics, data science, or applied AI, preferably in a consumer-facing company.

Responsibilities

• Analyze marketing and consumer data on Samsung's internal big data platform using SQL and Python.
• Joint analysis of multiple data sources to support Strategy team decisions.
• Generate audience segments to support targeting and campaign planning.
• Apply attribution and propensity analysis to understand engagement patterns and drivers.
• Identify high-potential audiences across eight SEAO markets.

Skills

AI tooling

SQL

Python

Cloud platforms

Stakeholder collaboration

Education

Bachelor's degree

Master’s in Analytics/Data Science/AI (plus)

Job description

Samsung Southeast Asia & Oceania is seeking a data analytics professional to join the Regional Marketing Team in Singapore. You will transform first‑party data into actionable insights, build BI and ML solutions, and automate analytics pipelines using AI agents or workflows.

You’ll partner with Strategy to deliver faster, data‑driven decisions across Samsung’s devices and consumer electronics categories. The role emphasizes hands‑on analytics, cloud tooling, and collaboration with marketing,